Wow are you guys in store for an amazing video today in this video and be taking you from a Facebook Ads beginner all the way to expert in this one single video so make sure you pay attention closely let’s jump right into it so real quick I just want to go over why I’m making this video because it may sound like a situation you’re in right now so.
I’m making this video for the people that know nothing about Facebook Ads except for that people are getting results with them and you just can’t seem to figure out how to learn them for those people that have watched YouTube videos for hours only to get zero results and those people that have made ads thought it was amazing and then it got zero results guys.
I’ve already spent tens of thousands of dollars on Facebook ads and thousands of hours in the Facebook Ads manager and I want to save you the time and the money of having to do this all on your own so if you have tried and you haven’t got results I want you to know real quick it’s not your fault because I’ve been where you you’re at right now and the problem was you just learned from people who most likely didn’t know the heck would some what the heck they are doing or you were watching old videos or they were using methods in their videos that they were showing that worked years ago but Facebook has changed completely it’s way more competitive now so that’s what this video is going to be about so real quick what are you gonna learn this video so you’re going to learn how to create Facebook Ads that work for local businesses.
how to create Facebook ads that work for e-commerce how to create Facebook guys that work for info products and how to maximize ROI with retargeting look like audiences I mean I would assume most of you guys aren’t in one of those three industries or the reason you’re watching this video right now but I want to show you real quickly and explain real quickly because I know your time is valuable how I’m going to take you from a beginner to an expert.
in this one single video I’m gonna go over all of this in this video today I’m gonna walk you through my exact marketing process to create an ad that works for your specific business I’m gonna walk you through the ads manager and how to set up your ads correctly I’m gonna teach you the essential Facebook ad terminology and special features of the Facebook Ads manager I’m gonna go over the most common mistakes and how to avoid them this would literally save you thousands of dollars I’m not even lying because I’ve made these mistakes and they’ve cost me thousands of dollars in how to read the data and tell how well your ad is performing and lastly and this is like a really big thing so like whether you’re super beginner or maybe you’re even already advanced like this video is gonna be insane.
I’m really excited for this because I spent a lot of time on this and this is probably one of the best videos you’re gonna see in your entire life or at least most valuable but lastly I’m gonna go over how to scale up and maximize your return on investment with split-testing look like audiences and retargeting so let’s jump around it and if any of the stocks infusing don’t worry about it everything’s going to be explained a twosie in this video but real quickly I want to show you some results compared to some of the other videos you might have watched on YouTube of these people that may not actually have results that yours.
making a youtube video how to do stuff but is this video worth your time there’s some of my results of people that have washed my YouTube videos as you can see one of them got 30 people showed up for a free trial of a gym you got 5 leads from his chiropractor in 5 hours for like 15 dollars this one right here had 120 leads come in and 63 scheduled an appointment for his client that he was working with this is somebody that watched my youtube videos and got a couple leads really quickly this another person that got 8 leads from 95 dollars for a real estate agent so guys like these are people that are actually getting results from watching my videos so we’re gonna make you one of those results stories if you just stick to the end of this video.
here are some videos real quickly of me with one of my clients to show that like this is something actually doing on a daily basis what I do is run Facebook ads for businesses and I run them for myself as well so this is one of my clients that owns a gym and I just want to show you where this real quick just to show that I’m actually what do you think mothers will do what I’m talking about today cool man okay so you guys when we started this process Billy and I.
we were about 80 89 78 80 people okay we were in 89 and 90 people or whatever and now we brought Billy on board Wilson media the man’s been involved with the Jim love and what we’re doing he bolted on put our heads together and now we’re at a hundred fifty so I’ve taken this Jim this is one my clients that I’ve taken from 80 members 250 in four weeks but overall I’ve taken them from 56 to over 250 at this point that’s just one of my clients results these are a couple more just so you guys have know how much I’ve spent on Facebook ads and what kind of results.
I’ve gone with them so you guys feel confident that if you stick to the end of this you’re gonna be able to do I mean maybe not as good but you can just get a quarter of these results like that’s gonna be great results for you this is one of my clients that it’s an influencer and got 531 $500 sales for it costed 707 dollars and 14 cents so it’s a 67 times the ROI and of course these are retargeting ads but that’s one of the ads I’m gonna show you how to set up in this video and you actually can’t do this if you have the audience already built up you just might not even know it here’s one from a local coffee shop .
and I doubled their sales within a week’s time just with the one advertisement that I ran for them here’s a yoga studio that I worked with and I brought them over a hundred leads in one month for three dollars each and ended up getting them eight new clients from that so each of those clients is over the course of a year worth about $2,000 to them here’s a real estate agent so I mean even if you guys even if your exact the business type isn’t shown here this video is still gonna apply to you there’s just a couple examples but here’s a real estate agent that I got $4 seller leads for brought in 32 leads and I mean one sale is worth $5,000 I mean if it’s a seller and a buyer then you’re gonna get $10,000 just from one of these closing and here’s one of my clients add accounts that is spent six I mean in US dollars this is about eight hundred nine hundred thousand dollars in ad spent so as you guys can tell I’ve managed a lot of ad spend and I have a lot of experience of doing this so that’s why I just want to show you that real quick so you know that you’re learning from the right person.
but I wanted to tell you real quickly how this video is going to be different from any of the other ones you ever watch and the num is not just gonna be folks on the technical stuff that anybody can teach you I’m gonna walk you through my exact marketing process to create an ad that works for your specific business I even have a worksheet that I’m gonna give you for free and you’re gonna have to put in an email it’s gonna be in the link down below.
I won’t even make you put in your email for this and you can just fill it out while you’re watching this video and lastly one more reason this video is gonna be different we’re gonna be going over advanced Facebook marketing tactics that I’ve yet to see anyone else on internet demonstrate and that’s not just like an over estimate or anything like that you guys will notice and once you see you go over in the video but I want to jump right in and I don’t want to waste too much more of your time but I just want to really quickly we’re gonna jump into this in like one minute but I just want to let you know and make this clear as possible because one of my goals as a youtuber and a marketer is just to be the most honest online marketer out there that there is because there’s very few honest marketers in the industry so I just want to Maitre click yes I am making this video in order to profit from it just like everybody else making free content online.
but with that said I’m not gonna hold anything back from you I’m still gonna give you everything you need in this video and I can almost guarantee this would be the one of the most value back to videos you’ve seen your entire life so pay close attention and like you don’t have to take notes because you’re obviously you can rewatch it but it’s still important that you pay close attention because I’m gonna be going over some really advanced stuff here and lastly the reason I’m making this video I’ve run a Facebook Ads agency and I know if small percentage of the people watching this that end up watching this may just decide I’d rather have someone else do it for them so that’s how I end up to profit from this video if people do find it valuable so let’s jump right into it here we go we’re getting started with it and I want you to just know a couple things before Facebook guys and guys if you’re an expert you’re kind of advanced you’re watching this video anyway.
you might skip ahead slightly but I still think this is so valuable for anyone to know and you’ve already chosen to use Facebook ads but we really need to dive into why specifically Facebook ads are we even why are we even using Facebook Ads number one your audience is already on Facebook just about everybody’s on Facebook and people are looking at it on a daily basis like less and less people are listening to the normal radio less and less people are watching normal cable TV Facebook is where people are at nowadays and and Facebook also includes Instagram by the way because Facebook owns Instagram if you don’t know that already it’s the best for your buck as far as the most reach per cost now you can work with some other advertising places that you can get a higher reach for the amount but as far as the targeting features stuff like that we’re going to get into later it’s gonna be the best bang for your buck overall the targeting capabilities are insane you can test one thing is you can test for as little as one dollar a day so rather than in the past.
you would have to run a TV let’s say like a radio ad campaign for six weeks and it’s gonna cost you six thousand dollars so now most people don’t have the ability to do that but with Facebook as the way they’ve changed the game is just about anyone has access to be able to run as nowadays because you can test for as little as one dollar per day now I wouldn’t necessarily recommend testing for only one dollar a day because that’s a real it’s gonna take you a while to get results from that but I usually recommend a minimum five dollars a day at the bare minimum most most likely twenty dollars plus ten twenty dollars plus/
but it’s up to you guys and we’ll get into that and lastly the retarding custom targeting features that I’m gonna dive into if you guys already know if you went to a website and you start seeing ads on Facebook that’s what’s going on there so who can you target your target email list demographics your income range you can literally plug in your email lists you see what kind of people are on it and then from there decide who to target you can target people that are making certain amount of income now this Facebook might remove this in the near future when I’m recording this video.
so I’m gonna go over a way to overcome that here in a second but you can sorry people likely to move likely to purchase a certain type of car employees of a certain company some of these yeah some of these may be removed but there’s still ways around it for example if I want to target high income ranges I can figure out what stuff that people that make a lot of money are interested in maybe people that make a lot of money are interested in golf in the US or something along those lines or if you’re doing a local local business area you can drop pins specifically on high-income neighborhoods that it that way you know that people are making a lot of money look-alike audiences 75% of video viewers so if somebody watches you could even target people that have watched a certain percentage of one of your videos that you have on your Facebook page you can plug in your email list and create an audience of people that are the most similar to the people that are early your customers it’s insane guys so I just want to go over that real quickly so you understand the capabilities and why you actually should be using Facebook in the first place because that’s an important thing that you need to know for the start/
but here’s just an example of what the targeting looks like maybe you’ve already seen this before maybe you haven’t but as you can see like that you can target the people that you can target employers and come drop pins anywhere you want target specific locations it’s insane so what’s our goal with this video it’s to automate your clientele growth to automate your business growth is to remove stress of having enough sales and replacing your lead gen so you can focus on your clients so I know this might be its obviously to make you more money.
but let’s skip over that one it’s not too important but here’s how you get results with Facebook guys let me skip this over this is my simple three step step this three-step strategy on the first side we’re gonna have a Facebook ad here and in the face we guide we’re gonna offer something of value for free or reduced-price and I’ll show you some real-life examples of this here in a second and then we’re gonna lead them to a lead form or a landing page where we capture their name email and phone number now this might be a little different like you might not necessarily after their phone number if you’re doing an e-commerce site you might send them to your sales page instead of your leave form.
This is just giving you an idea and then you get from their gonna lead them to a Thank You page where you’re going to deliver the goods and potentially upsell them and this is where you you’ve captured a lily at this point you can sell them and this is where your money comes in simple as that so what does this look like in real life here’s an example from one of my gym clients so as you can see it’s a Facebook ad this is what a Facebook ad looks like you guys have seen it if you go into Facebook right now you can see tons of Facebook ads this one specifically is offering a free 7 day pass to the gym just they click on the ad this is what it shows up it’s a Facebook built in leave form.
I’m gonna go over how to create these later in the video but at the beginning here we’re going over the strategy and we’re gonna build out an ad for you and then I’m gonna show you how to create your ad alright so this is what it looks like and Facebook if you use the lead forum objective Facebook already has people’s information so I know it’s not shown in this picture but their information will be automatically and put it into here and then all they have to do is press one button submit and then I set up a system so that the lead gets automatically texted to the gym and all the gym has to do is call them up book them in for a tour and then once they come in for their tour in their seven-day free pass they put in their credit card.
and then after seven days the credit card gets charged if they don’t decide they don’t want to cancel simple as that that’s how they make the money Thank You Paige and this is pretty much just upselling them slightly it’s telling them their past is only valid for 48 hours please schedule a tour and this one doesn’t offer an upsell .
but I’ll show you an example of that later on and this is what the text looks like if you want to decide to set this up obviously if you’re doing e-commerce something like that you don’t want to set up text messages to do this this is more of like a local business you would set up a text for or if you’re getting leads forward to make a sale and you’re gonna do a sales call things like that that’s when you’re gonna want to do this set this up this kind of stuff up but this is what it looks like if you decide to set that up .
and before I jump into this this is some of the most common mistakes I see so if you’re making one of these mistakes you should definitely pay even more close attention to this video because some I gotta make a big difference for you so one of the things is sending people directly to your website see this way too often boosting your facebook posts this is one that this is a really big mistake because you’re missing out on a lot of the features that Facebook provides you with if you’re just boosting them.
Boosting is made mostly for people that don’t really understand exactly what they’re doing and Facebook just wants to make some extra money with it you can’t directly track your return on investment so if you can’t tell exactly how much money you’re making back from your Facebook gods huge mistake next biggest mistake is having more than one thing people can do you only want to give them one option of or one call-to-action a bad offer bad grammar not putting yourself in the customers shoes one of the biggest ones by far that people don’t even realize to confusing not enough pain reward to take action and you guys will see what this actually looks like in a sec no clear advertising goal so here’s some examples of some bad Facebook guys that I had screenshots of that I’ve been a run in my local area this one just simply says we’re and I’m showing you these because your Facebook ads might look like this.
and I want to show you what bad Facebook ads look like and compared to what good Facebook look like so you guys can really tell the difference and see what makes Facebook ads good versus that so this one is simple what we’re hiring and training real estate agents apply now now the problem with is there’s no pain behind this there’s no reward be behind this there’s no salesmanship at all whatsoever behind this if you really wanted to sell this you probably want to make a video or even in the text explain how becoming a real estate agent is going to change your life or how what kind of problems are you facing right now in your life compared to how that could solve them and building a lot more pain and reward for this now the apply Now button is is good that’s a good part of it but the picture and the other stuff here isn’t that good so this one is a dent repair if anyone you know is receive receives hail damage on your vehicle please contact us we offer deductible assistance at the now this isn’t necessarily bad .
as you can see has a lot of stuff and so I know they’re sent a lot of expensive a lot of money on this and the pictures are good this is actually good pictures but you don’t want to say if you know anyone please contact us Facebook has a lot better features in this and this is just like a normal boosted post and you wouldn’t want to just say please contact us you should have a button or a way to gather if you like if you’ve received hail damage on your vehicle please contact us like instead of that I would say we offer a deductible assistance up to five hundred dollars.
I would put like an apply Now button or even at least to contact us button where they can just quickly call it’s literally anything but I would better than anything implement a lead generation system so they can call people up when they get these because you’re gonna lose so many leads of people that are just too lazy to contact you rather than you just press a button put in their information they contact them so running low on a hot water tank but a tankless won’t work well for you know where there’s just another solution can be to add another tank like there’s just no there’s no call to action here there’s no offer there’s nothing but people are still spending money on ads like this and it makes it probably breaks my heart .
But you guys will see what a successful one looks like here SEC so this is more what a good what a good ad looks like it’s a this for this example it is a listing of a home and we are offering a well this is my Fath specifically so it’s simply the offer is to get a full report on this home so like an e brochure and all they kept to click is one button they put in the name phone number email and they get that Ebro sure so obviously if somebody puts in and puts in the information to get info on this they are more than likely a buyer or a person looking to buy a home now that real estate agent can call those leads up and follow up with them and you can directly track how much you’ve money you’ve made from that or when you get a sale you can track the lead back to your facebook ad so real quickly I’m going to go over the value ladder and we’re gonna jump in and start creating your ad but I want to go for the value ladder real quickly so you guys understand where like how exactly this is supposed to work so really what we’re trying to do with our ads is bring people in the door we’re trying to offer a bait so if you don’t know what that means bait is pretty much the offer that we’re giving them in the advertisement we’re gonna get them in the door with the bait and we’re gonna offer them and work them up our value ladders so for example what this might look like for a chiropractor is let’s say in our Facebook ad we offer a $10 adjustment exam and consultation we lose a little bit of money on that but what we gained is once they come back we gain them their money with regular adjustments we gain their money with acupuncture but the reason for having this low-cost offer is to get where people did the door now.
I know some of you guys might be shaking your head and saying like I don’t want to discount my services you don’t have to there’s lots of other options but the goal of this is to get more people in the door because what the competition might be doing they’re just trying to start people off right here and so you’re gonna get more people in the door than your competition by experience your product at first and having a low barrier to entry and because you have more people getting in your door you’re gonna therefore get more customers than your competition so that’s the value a lot or quickly explained but let’s jump into my marketing processes you get so you guys can start creating ad that’s gonna work for you so my marketing process goes like this first off I figure out who the ideal customer is what their wants are what your needs are and what their pains are then I create an offer that appeals to that ideal customer then after that I create an ad that captures the cups customers attention and hits home with them possibly telling a story in the process then from there I create the funnel that is going to drive their actions so I’m gonna be able to get their lead information or sell them whatever their action is next and lastly of course we’re gonna make the sale and you might want to followup with the leave but I’m gonna show you a lot of different ways to follow up with the lead later on in this video so number one we’re gonna figure out our ideal customer so I want you to ask yourself what is the avatar of your ideal customer and right now guys I’m actually gonna pull up a separate sheet on my screen here and this is the thing that I’m gonna put in the description below so you can fill out while I’m doing this so you can take a second there and download this on your computer put it on another screen and put it on your phone you can start writing this out as I’m going through this video or you can do it you can pause the video and you can write it in and then replay it so that you can hear every part whatever you need to do but I have the sheet that I’m gonna fill out and I’ll fill one out.
I’ll put I had an example when I filled out already and I’ll walk you through this one after I go through all these steps so real quickly we’ll get back into the presentation and figure out who our ideal customer is so you’re gonna ask yourself how much do they make how old are they what are they interested what do they do what causes them pain go to your Facebook targeting often see what options fit them so what I mean by that you’re gonna go to the Facebook target and you’re gonna open up face you’re gonna go to Google you’re gonna go to search Facebook ads ads manager and click on whatever the correct one is and you’re either gonna create a count create an account or you already have one go to the ads manager and then from there you’re going to pick your account and let’s actually I’m gonna go into one of my accounts that sorry open here but you’re gonna get to a page like this and it probably won’t have ads already in here unless you’ve ran some in the past but after that you’re going to go and create an ad and we’re gonna check out the audience and so you can figure out some features in here and I recommend everybody to do this for their business once you get to this point in the process go in here where it says detailed targeting and you’re gonna start browsing you’re gonna go through every single one of these every single one and figure out what what things might fit your demographic and write them down because it’ll be a lot easier to save them for later .
Then once you get something then you’re going to press the suggestions button let’s say for example we’re doing kind of like a gym and I’m gonna use a gym and as our example M because it’s just something that everyone can understand so let’s say we want people that are interested in physical fitness now we press suggestions and all of these other ideas come up and you’re gonna write as many of these as you want down any ones that fit and there’s just so much targeting as you guys can see you just need to take the time and walk through this yourself because I can’t walk you through I can’t possibly walk you through every single one and every single type of business so you guys have to kind of do that part in your own and then from there so what’s it gonna look like when we fill this sheet out all right so we have our ideal customer avatar what’s their age we’re gonna fill that out pretty simple you should and you and when you’re making this you want to think about who’s your ideal customer just because you have one customer that’s 65 that’s not your most common customer you want to think about who’s your most common customer and who’s your best customer so just because you have 165 doesn’t mean you have to put your age range from 18 to 65 you want to keep it your age range as small as possible that’s gonna be your best range so you’re gonna figure out what are they interested in in this particular we’re gonna pretend this is a gym that people that are gym enthusiasts are gonna want to go to people that already workout or born and go to this place it’s not necessarily yeah there’s some people that are branded to the gym that go here but the the ideal audience is people that already workout because we don’t have to sell them on coming in and working out how much do they make at least $30,000 so that’s pretty low barrier of entry some people might be making $100,000 plus might some might be five hundred thousand dollars.
Plus it depends but you need to know this about your customers before you get into this what are their behaviors they already go to the gym they already have memberships these are just some examples of what I’m what I would fill out for this particular feature so with the Facebook targeting where you’re on here and we’re gonna write down all the ones that we think fit only choose the best ones only choose the best options and we’re gonna get into some more details on how to use this later on but we’re just gonna talk about real quick how to create your ideal customer so the next step in this is creating your offer so next we’re gonna create an offer for our Facebook ad now we’re gonna think about what would our ideal customer wants so here’s some examples of good offers just to give you ideas to brainstorm you can research on your own but here’s some really good offers just to break give you guys as many ideas as possible so think about what your best ever promotion was and think about what your offer was there that’s an example of an offer you might use a free ebook a 20 second test free shipping free session giveaways free webinars training videos free ebooks.
I already put free ebooks twice but who cares extreme low price discount a free quote calculator free calculator see if you qualify for xxx take our twenty second test to see if you qualify research on Google and a Groupon comment your business so guys you if you want to and you still can’t think of an offer after all these different things where you can even comment which offer you think would work and you can get some feedback from me and other people whether your offers gonna be good or not and will help you come up with an offer so if you comment your business and you say that you’re looking to come up with a good offer just comment that down below and you’re gonna have to put some background information if you’re in a difficult business to understand what that might be.
Hopefully somebody can give you some ideas so next we are going to create the ad and start writing out what the ad says now we’re not going to create in the ads manager yet I actually write it out on my own and think about what I’m going to put here first it’s the creative before I actually start putting this all together that’s why I’m walking you guys through the process of what it’s actually like doing this so here’s what you should do for the creative there’s a couple different options now the main ones that I use are video and if you use video it needs to be engaging and/or providing value to whoever’s watching so for an example .
I’m gonna show you one example of one of my friends real quickly of a very good video ad and a very engaging now you guys have to think about this and consider this when you’re running Facebook Ads you have to somebody scrolling down Facebook they’re not necessarily they’re not really trying to look for an ad they have to choose whether or not they’re gonna look at your ad or pay attention to it or not so you need to think about that’s like a really big barrier of entry for someone that’s gonna get distracted and actually stop on your ads so you don’t want to make your ad ads Ian sales and all this stuff but people are not even gonna watch it you have to make it engaging now see this example to show you what I mean this from one of my friends Brandon Becker.
If you guys want to check out his YouTube channel you can as well just search him up in the search bar but this is one of his videos for hit one of his clients and it and it’s extremely well-put-together video so that’s why I wanted to show you that as an example so there you go as you guys can see that is extremely engaging you see this from the very beginning you’re gonna so you’re gonna pause and you’re gonna watch this this is an example the exact kind of layout I you guys obviously don’t have your video the exact same but this is just a really good example to get your ideas flowing and getting you to kind of realize what what type of videos work well on Facebook and like it doesn’t have to be necessarily this style of video there’s lots of different things you can do but it mainly just needs to be engaging and something people actually want to watch and people find valuable in enjoyable to watch or people aren’t even going to watch it so let’s jump back into the presentation so another one that I do is sometimes slideshow now the benefit this is obviously it’s easier and faster to create .
So I usually use if I do a slideshow and Facebook actually actually lets you put in pictures and create a slideshow within Facebook so you don’t have to make this on your own you get a couple of eye catching photos with text and I usually add text on the photos because people when I see text on a photo they’re more likely to read it pay attention to it and I usually tell like a short story look like five different slides and I might tell put a little piece of text on each slide that tells a short story that people are gonna pay attention to and they’re gonna like relate to it in some way so I usually make these slideshow photos in canva.
And I usually make them like squares with text over the top with images that you can get so canva calm is that this is the website you can create some images with text over them and it’s a very easy website to use and the way a place I get pictures now one thing to consider if you’re using images or pictures at all don’t use pictures that look stock as soon as people see stock on Facebook they’re screwing away because they see add they see scam so if you decide to use pictures that are on the internet you need to make ones that do not look stock but more than anything.
I recommend getting custom pictures for your slideshows and everything like that made for your specific business and that kind of grows hands with hand with the images so do not use stock looking photos they need to be attention-grabbing and they need like if you decide to use it only an image your ad copy needs to be very strong because obviously people are going to focus more on the ad copy if you’re using an image compared to a video people are just gonna watch the video and the video is gonna do most of the explaining so that’s one thing you have to consider and a place you can get some good photos is pixels calm and unsplash calm that’s a place you can get free high quality photos.
But like I said keep in mind if you decide to use something like that make sure you go with photos that do not look stock and they’re really attention-grabbing so how do you write what goes in the face for god so first off I want to I want to just let you guys know first off what is copywriting in case you hear about me mentioning it so copywriting is the act of writing text for the purpose of advertising or other forms of marketing so it’s also you could basically just call it persuasive writing so let me show you guys an outline of that I usually use for writing my ads so first off I start with my ads off always with some kind of hook I usually call out whoever I am targeting so in this case I’m targeting people that own home.
I literally say hey late the homeowners if you’re a homeowner in Olathe don’t you think you’re gonna pay attention to this right away it’s pretty simple are you looking to sell your home but not sure how you can get the quickest bang for your buck so you’re immediately qualifying are you looking to sell your home so we’re immediately qualifying so if somebody’s looking to sell their home at this point they’re gonna read all the way through they’re pretty much hooked in at this point next we’re gonna hit their pain points so not sure how you can get the quickest bang for your buck I know many of you struggle with having the time and capital booed to do a large home improvement projects now this isn’t the best pain point I’ll show you another pain point here in a second I’m gonna show you one more example of this then we pretty much provide a solution so we this week together .
We put together seven tips you can use to basically solve this problem I have that blanked out because this is a special ad that I so but that I sell separately but I’ll show you another example of this and so the offer is also the solution in this case and then lastly we have a call to action now this part I just kind of pulled a story a little bit to get them more familiar with the agent that’s offering this download so then of course the the last thing is a call to action I say click the download button below to get a free PDF email to you today they click the download button below and they get their advertisement they have to put in their name phone number email and now we get that lead and now we have the lead of a seller and we can pretty much call them up on the phone and be like hey I saw you got my guide.
I was wondering it and I want you to know I’m not trying to sell you at all on this call I was I just wanted to walk you through it and help personally help you out I have a script for this but personally help you out if in any questions you might have about selling your home or something along those lines hi I like I said I have a script for it but I’m just going off the cuff here so here’s an example another example of an advertisement that goes to the same process so did you know the number one obstacle stopping single mothers trying to buy a home at Montgomery’s their credit score and I’m you get this ad to set give this ad credit to Billie Jean is marketing so this is his at just you guys know if you guys know who that is but that’s the just to credit for that but zero I put zero target audience because our target audience here’s obviously single mothers in Montgomery we’re calling them out once again there’s the hook number one so number two we’re hitting their pain points here are some of the most common reasons they may have poor credit score they’re gonna relate to these pain points bankruptcy or foreclosure medical bills incorrect reporting a fraud raising a family can’t keep up with bills unfortunately for those who removed off a credit report this can take up to if not longer than a decade in other words they are likely not eligible to purchase it or even rent a home in Montgomery Alabama for at least 10 years so there’s the pain then here’s the solution it’s not fair it’s not right but I think.
I can help I’m William and I specialize in helping hundreds of single mothers on Montgomery purchase a home even if they have challenged credit if you’d like me to personally now here’s the solution and the offer if you’d like me to personally review your credit and tell you exactly what you need to do to get her negatives removed then click below to schedule a free credit repair strategy call that’s the offer call to action click below to schedule a free credit repair strategy call you guys don’t notice he’s not calling this a free consultation he’s not saying at the very beginning this is a mistake I see some other people make he’s gonna write they’re gonna write here do you have a bad credit score click below for a free .
consultation like that’s not gonna work you guys can see how much different this is than just saying something like that you know why this would be more effective now simply this is just a video here he had of him on the news and lastly that’s it’s nice to have his urgency as some type of urgency if you can add that on as well so that’s how you do it alright so here’s the goals of your writing when you’re doing this so let me jump back into the sheet as far as we’ll walk back into the sheet that we created that we’re going through I’m going to exit out of this and we’re going to go back into the offer I’m gonna jump back into this I’m gonna jump back to the presentation again so with the offer what’s the best promotion you’ve ever ran so you haven’t done it yet in this case were you write.
whatever your promotion is so I wrote down a couple examples you have all the examples here and I chose a couple ones that would be good for a gym that might be good for gym let’s give people a free pass to come in our gym try it for free let’s give them a free body combat composition because people that are into fitness they might want to know what their body fat percentage is now so they can test it later people that are into fitness they might like some free supplements maybe I can get them to the door with that those are just a couple examples quick ideas that I came up with so then from there we create our ads so with our ad copy you what makes our dip your business different or better and this is something you can talk about so obviously one thing that makes his different business different I mean there’s not that’s not really talked about in the ad but this still helps you in creating that what’s the biggest problems you solve for the customers this is the part that’s really big and obviously this one was talked about on this both of those ads that we talked about they don’t like the in this case we’re talking about the gym they don’t you don’t like the ad the gym they’re currently as crowded you have no family atmosphere.
so that’s something the problems that people might be having at the other gyms that they’re currently at so let’s jump back into the presentation so here’s how you write killer Facebook ads so these would be the goals of your writing now we need to know the goal is in order to create something that’s going to get us to our goals of course so our goal is to get the customer to take action and you need to put yourself in the shoes of the customer this is something I see people trying to make face for guides way too often so if you were to if for example I told you the example earlier over a bad ad if you were to put your shoes of somebody that’s scrolling down Facebook ask yourself honestly are you am I going to stop and pay attention to this or am I gonna scroll past this is this genuinely I’m going to make me go through the hassle like is this worth my time have I been provided enough value to go through the hassle of putting in my information getting contacted by somebody and being sold to that’s how powerful your ass need to be so you don’t really need to put yourself in the shoes of what their customers going through when they see your ad how people read all the way through so obviously that’s important when you’re making your ads.
so you need to hook people in to get them to read all the way through you need to have VOC they’re emotion or tell a story so basically you want to make something that relates to the person you’re targeting and Wendy came up with that ideal client and it needs to be easy to read and simple to understand so this would be so simple to understand that a fifth grader can understand it because people are gonna read fast and if it’s just too confusing people are gonna give up on it so that’s why I say you’re asked it needs to be almost zero confusion in the fifth grader needs to be able to understand your ad and what is it what exactly is going on here are the most common mistakes I see with people that try to write with their Facebook ad copy grammar mistakes not clear and quickly understandable overly wordy and not easy to read if you to fix these if you’re not necessarily good at writing the only thing I can really recommend is either have someone else read it for you or write it yourself and have someone to review it that’s good at grammar or good at writing etc have somebody like that review your ad before you actually put it out and then you can edit it to fit their needs so .
here’s my many some many tips that I have for you when you’re writing Facebook ad is using mogees now not over excessively I wouldn’t really recommend that use it to whatever kind of business you’re in obviously if you’re in a really professional business you’re going to want to keep those to a minimum but they are helpful in the fact that they grab your attention and they give you a picture with like within the within the caption there should some more attention grabbing and people going to pay more attention and it gives them more emotion space out your writing so we’re no longer in the days of five sentence paragraphs we’re in the days of one sentence paragraphs so space out your writing so it’s easier to read keep your call-to-action above the fold now what I mean by that I’ll show you in a second so let me actually pull something out keep your call-to-action above the fold what I mean by the fold is when you see a facebook ad now it’s not shown in these but you if you go into Facebook right now you’re going to see that there’s a see more button.
Or a continue reading button here after a certain point and they won’t see this entire text so preferably you don’t have to do this 100% but preferably you want to have your call-to-action before they press that continue reading so if they don’t press continue reading they still know what to do with your ad and I’ll show you an example of that maybe I’ll show you something later let’s see if this one has it yeah so this one has it so obviously there’s a call-to-action here and there’s a call to action at the end that’s why I put it twice if you guys didn’t catch that so that’s why I put above the fold as well that’s not a 100% necessary but it’s just something that can help as well if you can make it work so here’s my top persuasion tactics when writing.
Facebook ads using scarcity involving scarcity is a big one so only a xbox one left today only asking agreeable yes questions that people are going to agree with answering possible objections people are going to have to doing this logical reasoning sexy wording so what I mean by that it’s like for example like I said earlier instead of calling a consultation we’re calling a free strategy session to improve your credit so free consultation versus for example see if you qualify for a new customer program like that just sounds way more sexy and appealing than free consultation nobody wants to sit down for an hour and go through a free consultation .
It just sounds so boring you just need to be creative as far as the wording you go so guys this is an example of copywriting now I’m not gonna read all the way through this you can take your time pause the video right here if you want to read through this but I’m not gonna go through this but this is one of the most difficult things I have to write copy for it’s convincing farmers to put in their lead information and I don’t think anybody could anything could be more difficult than getting farmers to put in their lenient it lead information but I made it work so if you always want to see some good examples of ad copy and there it is right here on the screen so you pause it right now read through this and I get some ideas from this.
As far as copywriting so last the next step for a funnel we’re gonna create a funnel that drives customer action so we’re gonna jump back in to our seat here and fill this out more so we’re into our app creative section so we didn’t go into this yet but um so what are we going to use for our video so do you already have some great images videos you can use if not you can make a new one just write out a plan for it obviously you want to plan your video I will record your video it doesn’t have to be anything fancy you can record it on a phone and get it edited by somebody you know or somebody on Fiverr do whatever you need to do it doesn’t need anything fancy but more than anything it needs to tell a story it needs to be painful it needs to be rewarding you need needs to be engaging something that people are actually gonna want to watch something that provides value to people just like the video as the example I showed you so let’s say you have a video already maybe you have a motivational video so for this example I just said yes.
I have note video showing what it’s like to work out here and what makes us different and what the interior looks like so we can use that as the video so what are your some of your best ever posts let’s say you have this controversial post about a keto diet this just might give you some ideas as to what to put for the image or the copy or the video what to make a video about because if you have a post that did it really well you can just redo that for an ad and add an offer to it something along those lines just giving you ideas so next we’re getting into the funnel and I’m gonna ask you where you’re gonna ask yourself what is something we can add to the current offer on the Thank You page to get them to take action now so for example I’m gonna come back to this in a second because you may not understand exactly what that means but here are some ways that you’re gonna create a funnel and this is the part that people are gonna you’re gonna collect their lead information or that’s gonna drive their action so what is a funnel it’s something that people are going to go into I’m gonna show you of real-life examples what this looks like in a second so clickfunnels is a software we basically build landing pages that’s one thing that I use for fun with how you actually use all of these four funnels but you might just pick one at first usually for most beginners I’d recommend a lead form but it really depends on what industry you’re in obviously if you’re in Econ you don’t want people’s you don’t really want people’s phone numbers and emails that badly you want people to just buy your product so he’s gonna be a little different but just take it in to whatever category you’re in so you need to figure out which of these four or other options are going to be best for you and the really difference is click funnels is a landing page lead forms are built within Facebook so the benefit is Facebook already has people’s info so all they have to press is one button but the downside to a leave form is it’s harder to upsell people it’s all built within Facebook you can only go so far and you can’t like for example you can’t make like an application in lead forms and there’s things that you can’t do in lead forms that you can do and click funnels maybe it’d take me a long time to explain all the limitations but that’s just one example you can send them to a scheduler to schedule an appointment with you or send them to a sales page if we’re doing an e-commerce store so then from there you’re gonna figure out what’s best for you you might do a little bit more research but these are pretty simple things that you can really find out easily that’s why I’m not gonna go over this video because I want to save you as much time as possible in case you’re do you understand know which one you already plan on using but later in this video I’m gonna show you how to create a lead form so my most important tips with your funnel is if you use a landing page a sales page or click funnel you need to make sure it’s optimized for mobile because that’s where a majority of your customers are probably going to come from surprisingly and the simpler is the simple is better always you want to have as little call to actions as possible only one thing they can do and simple is just better because people don’t get confused it’s the same thing with your advertisements people just don’t get it confused they don’t get distracted and they don’t click away needs to add match the ad as much as possible so for example if you’re saying you’re at get a free 7-day pass your landing page should say get a free 7-day pass like it needs to stay the same things and look the same so that people don’t click on your ad and then see something completely different completely different colors and they’re like what the heck is this and then click away because the thing is some kind of spam site it needs to match as much as possible so that people understand where they’re going next so this is an example of what a landing page might look like for a gym getting a free 7-day pass now obviously this can look the same for anyone put a simple photo like see how simple to see these guys and has your headline and I just click the button and it pops up something like this now I’m gonna put a if you guys decide to use click funnels to create landing pages like this I’m gonna put a template for something similar to this down in the description below you can click on that and you’re going to be able to download my template you can just replace the photos replace the headline stuff like that it’ll give you a template symbol similar to this this is that this is mainly for local businesses by the way then when they click on this button they’re gonna get put to page like this and it pops up and they put in their name phone email they sent they submit and from there takes them to a thank you page where in this case they’re offering a if you schedule a tour right now you call now and that their numbers blocked out here but you also release receive a free personal training session so this is getting them to take action now we’re putting this as a limited time so they’re basically forced to come in now or they’re not gonna be able to take advantage of it because we don’t want people to forget about our offer so this is what it looks like to upsell the reason we do this is because usually for one per one offer we can usually get one action so it’s a little bit difficult to use the same offer to get people to book now you can say there’s limited spots available I can only take on these many people so if you’re booked now you’re gonna be putting the first in line and be locked in to be able to 100% get the tour if not the can’t guarantee that obviously if you don’t have anything else to offer but preferably you want to offer something else to get them to booked because for each action usually want to add an additional incentive if if at all possible that’s why in this case we’re offering a schedule a tour a free personal st.
As found on Youtube