Facebook Ads Beginner to Expert in 1 Video | How to Create Facebook Ads in 2019

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    Wow are you guys in store for an amazing video today in this video and be taking you from a Facebook Ads beginner all the way to expert in this one single video so make sure you pay attention closely let’s jump right into it so real quick I just want to go over why I’m making this video because it may sound like a situation you’re in right now so.

    I’m making this video for the people that know nothing about Facebook Ads except for that people are getting results with them and you just can’t seem to figure out how to learn them for those people that have watched YouTube videos for hours only to get zero results and those people that have made ads thought it was amazing and then it got zero results guys.

    I’ve already spent tens of thousands of dollars on Facebook ads and thousands of hours in the Facebook Ads manager and I want to save you the time and the money of having to do this all on your own so if you have tried and you haven’t got results I want you to know real quick it’s not your fault because I’ve been where you you’re at right now and the problem was you just learned from people who most likely didn’t know the heck would some what the heck they are doing or you were watching old videos or they were using methods in their videos that they were showing that worked years ago but Facebook has changed completely it’s way more competitive now so that’s what this video is going to be about so real quick what are you gonna learn this video so you’re going to learn how to create Facebook Ads that work for local businesses.

    how to create Facebook ads that work for e-commerce how to create Facebook guys that work for info products and how to maximize ROI with retargeting look like audiences I mean I would assume most of you guys aren’t in one of those three industries or the reason you’re watching this video right now but I want to show you real quickly and explain real quickly because I know your time is valuable how I’m going to take you from a beginner to an expert.

    in this one single video I’m gonna go over all of this in this video today I’m gonna walk you through my exact marketing process to create an ad that works for your specific business I’m gonna walk you through the ads manager and how to set up your ads correctly I’m gonna teach you the essential Facebook ad terminology and special features of the Facebook Ads manager I’m gonna go over the most common mistakes and how to avoid them this would literally save you thousands of dollars I’m not even lying because I’ve made these mistakes and they’ve cost me thousands of dollars in how to read the data and tell how well your ad is performing and lastly and this is like a really big thing so like whether you’re super beginner or maybe you’re even already advanced like this video is gonna be insane.

    I’m really excited for this because I spent a lot of time on this and this is probably one of the best videos you’re gonna see in your entire life or at least most valuable but lastly I’m gonna go over how to scale up and maximize your return on investment with split-testing look like audiences and retargeting so let’s jump around it and if any of the stocks infusing don’t worry about it everything’s going to be explained a twosie in this video but real quickly I want to show you some results compared to some of the other videos you might have watched on YouTube of these people that may not actually have results that yours.

    making a youtube video how to do stuff but is this video worth your time there’s some of my results of people that have washed my YouTube videos as you can see one of them got 30 people showed up for a free trial of a gym you got 5 leads from his chiropractor in 5 hours for like 15 dollars this one right here had 120 leads come in and 63 scheduled an appointment for his client that he was working with this is somebody that watched my youtube videos and got a couple leads really quickly this another person that got 8 leads from 95 dollars for a real estate agent so guys like these are people that are actually getting results from watching my videos so we’re gonna make you one of those results stories if you just stick to the end of this video.

    here are some videos real quickly of me with one of my clients to show that like this is something actually doing on a daily basis what I do is run Facebook ads for businesses and I run them for myself as well so this is one of my clients that owns a gym and I just want to show you where this real quick just to show that I’m actually what do you think mothers will do what I’m talking about today cool man okay so you guys when we started this process Billy and I.

    we were about 80 89 78 80 people okay we were in 89 and 90 people or whatever and now we brought Billy on board Wilson media the man’s been involved with the Jim love and what we’re doing he bolted on put our heads together and now we’re at a hundred fifty so I’ve taken this Jim this is one my clients that I’ve taken from 80 members 250 in four weeks but overall I’ve taken them from 56 to over 250 at this point that’s just one of my clients results these are a couple more just so you guys have know how much I’ve spent on Facebook ads and what kind of results.

    I’ve gone with them so you guys feel confident that if you stick to the end of this you’re gonna be able to do I mean maybe not as good but you can just get a quarter of these results like that’s gonna be great results for you this is one of my clients that it’s an influencer and got 531 $500 sales for it costed 707 dollars and 14 cents so it’s a 67 times the ROI and of course these are retargeting ads but that’s one of the ads I’m gonna show you how to set up in this video and you actually can’t do this if you have the audience already built up you just might not even know it here’s one from a local coffee shop .

    and I doubled their sales within a week’s time just with the one advertisement that I ran for them here’s a yoga studio that I worked with and I brought them over a hundred leads in one month for three dollars each and ended up getting them eight new clients from that so each of those clients is over the course of a year worth about $2,000 to them here’s a real estate agent so I mean even if you guys even if your exact the business type isn’t shown here this video is still gonna apply to you there’s just a couple examples but here’s a real estate agent that I got $4 seller leads for brought in 32 leads and I mean one sale is worth $5,000 I mean if it’s a seller and a buyer then you’re gonna get $10,000 just from one of these closing and here’s one of my clients add accounts that is spent six I mean in US dollars this is about eight hundred nine hundred thousand dollars in ad spent so as you guys can tell I’ve managed a lot of ad spend and I have a lot of experience of doing this so that’s why I just want to show you that real quick so you know that you’re learning from the right person.

    but I wanted to tell you real quickly how this video is going to be different from any of the other ones you ever watch and the num is not just gonna be folks on the technical stuff that anybody can teach you I’m gonna walk you through my exact marketing process to create an ad that works for your specific business I even have a worksheet that I’m gonna give you for free and you’re gonna have to put in an email it’s gonna be in the link down below.

    I won’t even make you put in your email for this and you can just fill it out while you’re watching this video and lastly one more reason this video is gonna be different we’re gonna be going over advanced Facebook marketing tactics that I’ve yet to see anyone else on internet demonstrate and that’s not just like an over estimate or anything like that you guys will notice and once you see you go over in the video but I want to jump right in and I don’t want to waste too much more of your time but I just want to really quickly we’re gonna jump into this in like one minute but I just want to let you know and make this clear as possible because one of my goals as a youtuber and a marketer is just to be the most honest online marketer out there that there is because there’s very few honest marketers in the industry so I just want to Maitre click yes I am making this video in order to profit from it just like everybody else making free content online.

    but with that said I’m not gonna hold anything back from you I’m still gonna give you everything you need in this video and I can almost guarantee this would be the one of the most value back to videos you’ve seen your entire life so pay close attention and like you don’t have to take notes because you’re obviously you can rewatch it but it’s still important that you pay close attention because I’m gonna be going over some really advanced stuff here and lastly the reason I’m making this video I’ve run a Facebook Ads agency and I know if small percentage of the people watching this that end up watching this may just decide I’d rather have someone else do it for them so that’s how I end up to profit from this video if people do find it valuable so let’s jump right into it here we go we’re getting started with it and I want you to just know a couple things before Facebook guys and guys if you’re an expert you’re kind of advanced you’re watching this video anyway.

    you might skip ahead slightly but I still think this is so valuable for anyone to know and you’ve already chosen to use Facebook ads but we really need to dive into why specifically Facebook ads are we even why are we even using Facebook Ads number one your audience is already on Facebook just about everybody’s on Facebook and people are looking at it on a daily basis like less and less people are listening to the normal radio less and less people are watching normal cable TV Facebook is where people are at nowadays and and Facebook also includes Instagram by the way because Facebook owns Instagram if you don’t know that already it’s the best for your buck as far as the most reach per cost now you can work with some other advertising places that you can get a higher reach for the amount but as far as the targeting features stuff like that we’re going to get into later it’s gonna be the best bang for your buck overall the targeting capabilities are insane you can test one thing is you can test for as little as one dollar a day so rather than in the past.

    you would have to run a TV let’s say like a radio ad campaign for six weeks and it’s gonna cost you six thousand dollars so now most people don’t have the ability to do that but with Facebook as the way they’ve changed the game is just about anyone has access to be able to run as nowadays because you can test for as little as one dollar per day now I wouldn’t necessarily recommend testing for only one dollar a day because that’s a real it’s gonna take you a while to get results from that but I usually recommend a minimum five dollars a day at the bare minimum most most likely twenty dollars plus ten twenty dollars plus/

    but it’s up to you guys and we’ll get into that and lastly the retarding custom targeting features that I’m gonna dive into if you guys already know if you went to a website and you start seeing ads on Facebook that’s what’s going on there so who can you target your target email list demographics your income range you can literally plug in your email lists you see what kind of people are on it and then from there decide who to target you can target people that are making certain amount of income now this Facebook might remove this in the near future when I’m recording this video.

    so I’m gonna go over a way to overcome that here in a second but you can sorry people likely to move likely to purchase a certain type of car employees of a certain company some of these yeah some of these may be removed but there’s still ways around it for example if I want to target high income ranges I can figure out what stuff that people that make a lot of money are interested in maybe people that make a lot of money are interested in golf in the US or something along those lines or if you’re doing a local local business area you can drop pins specifically on high-income neighborhoods that it that way you know that people are making a lot of money look-alike audiences 75% of video viewers so if somebody watches you could even target people that have watched a certain percentage of one of your videos that you have on your Facebook page you can plug in your email list and create an audience of people that are the most similar to the people that are early your customers it’s insane guys so I just want to go over that real quickly so you understand the capabilities and why you actually should be using Facebook in the first place because that’s an important thing that you need to know for the start/

    but here’s just an example of what the targeting looks like maybe you’ve already seen this before maybe you haven’t but as you can see like that you can target the people that you can target employers and come drop pins anywhere you want target specific locations it’s insane so what’s our goal with this video it’s to automate your clientele growth to automate your business growth is to remove stress of having enough sales and replacing your lead gen so you can focus on your clients so I know this might be its obviously to make you more money.

    but let’s skip over that one it’s not too important but here’s how you get results with Facebook guys let me skip this over this is my simple three step step this three-step strategy on the first side we’re gonna have a Facebook ad here and in the face we guide we’re gonna offer something of value for free or reduced-price and I’ll show you some real-life examples of this here in a second and then we’re gonna lead them to a lead form or a landing page where we capture their name email and phone number now this might be a little different like you might not necessarily after their phone number if you’re doing an e-commerce site you might send them to your sales page instead of your leave form.

    This is just giving you an idea and then you get from their gonna lead them to a Thank You page where you’re going to deliver the goods and potentially upsell them and this is where you you’ve captured a lily at this point you can sell them and this is where your money comes in simple as that so what does this look like in real life here’s an example from one of my gym clients so as you can see it’s a Facebook ad this is what a Facebook ad looks like you guys have seen it if you go into Facebook right now you can see tons of Facebook ads this one specifically is offering a free 7 day pass to the gym just they click on the ad this is what it shows up it’s a Facebook built in leave form.

    I’m gonna go over how to create these later in the video but at the beginning here we’re going over the strategy and we’re gonna build out an ad for you and then I’m gonna show you how to create your ad alright so this is what it looks like and Facebook if you use the lead forum objective Facebook already has people’s information so I know it’s not shown in this picture but their information will be automatically and put it into here and then all they have to do is press one button submit and then I set up a system so that the lead gets automatically texted to the gym and all the gym has to do is call them up book them in for a tour and then once they come in for their tour in their seven-day free pass they put in their credit card.

    and then after seven days the credit card gets charged if they don’t decide they don’t want to cancel simple as that that’s how they make the money Thank You Paige and this is pretty much just upselling them slightly it’s telling them their past is only valid for 48 hours please schedule a tour and this one doesn’t offer an upsell .


    but I’ll show you an example of that later on and this is what the text looks like if you want to decide to set this up obviously if you’re doing e-commerce something like that you don’t want to set up text messages to do this this is more of like a local business you would set up a text for or if you’re getting leads forward to make a sale and you’re gonna do a sales call things like that that’s when you’re gonna want to do this set this up this kind of stuff up but this is what it looks like if you decide to set that up .

    and before I jump into this this is some of the most common mistakes I see so if you’re making one of these mistakes you should definitely pay even more close attention to this video because some I gotta make a big difference for you so one of the things is sending people directly to your website see this way too often boosting your facebook posts this is one that this is a really big mistake because you’re missing out on a lot of the features that Facebook provides you with if you’re just boosting them.

    Boosting is made mostly for people that don’t really understand exactly what they’re doing and Facebook just wants to make some extra money with it you can’t directly track your return on investment so if you can’t tell exactly how much money you’re making back from your Facebook gods huge mistake next biggest mistake is having more than one thing people can do you only want to give them one option of or one call-to-action a bad offer bad grammar not putting yourself in the customers shoes one of the biggest ones by far that people don’t even realize to confusing not enough pain reward to take action and you guys will see what this actually looks like in a sec no clear advertising goal so here’s some examples of some bad Facebook guys that I had screenshots of that I’ve been a run in my local area this one just simply says we’re and I’m showing you these because your Facebook ads might look like this.


    and I want to show you what bad Facebook ads look like and compared to what good Facebook look like so you guys can really tell the difference and see what makes Facebook ads good versus that so this one is simple what we’re hiring and training real estate agents apply now now the problem with is there’s no pain behind this there’s no reward be behind this there’s no salesmanship at all whatsoever behind this if you really wanted to sell this you probably want to make a video or even in the text explain how becoming a real estate agent is going to change your life or how what kind of problems are you facing right now in your life compared to how that could solve them and building a lot more pain and reward for this now the apply Now button is is good that’s a good part of it but the picture and the other stuff here isn’t that good so this one is a dent repair if anyone you know is receive receives hail damage on your vehicle please contact us we offer deductible assistance at the now this isn’t necessarily bad .

    as you can see has a lot of stuff and so I know they’re sent a lot of expensive a lot of money on this and the pictures are good this is actually good pictures but you don’t want to say if you know anyone please contact us Facebook has a lot better features in this and this is just like a normal boosted post and you wouldn’t want to just say please contact us you should have a button or a way to gather if you like if you’ve received hail damage on your vehicle please contact us like instead of that I would say we offer a deductible assistance up to five hundred dollars.

    I would put like an apply Now button or even at least to contact us button where they can just quickly call it’s literally anything but I would better than anything implement a lead generation system so they can call people up when they get these because you’re gonna lose so many leads of people that are just too lazy to contact you rather than you just press a button put in their information they contact them so running low on a hot water tank but a tankless won’t work well for you know where there’s just another solution can be to add another tank like there’s just no there’s no call to action here there’s no offer there’s nothing but people are still spending money on ads like this and it makes it probably breaks my heart .


    But you guys will see what a successful one looks like here SEC so this is more what a good what a good ad looks like it’s a this for this example it is a listing of a home and we are offering a well this is my Fath specifically so it’s simply the offer is to get a full report on this home so like an e brochure and all they kept to click is one button they put in the name phone number email and they get that Ebro sure so obviously if somebody puts in and puts in the information to get info on this they are more than likely a buyer or a person looking to buy a home now that real estate agent can call those leads up and follow up with them and you can directly track how much you’ve money you’ve made from that or when you get a sale you can track the lead back to your facebook ad so real quickly I’m going to go over the value ladder and we’re gonna jump in and start creating your ad but I want to go for the value ladder real quickly so you guys understand where like how exactly this is supposed to work so really what we’re trying to do with our ads is bring people in the door we’re trying to offer a bait so if you don’t know what that means bait is pretty much the offer that we’re giving them in the advertisement we’re gonna get them in the door with the bait and we’re gonna offer them and work them up our value ladders so for example what this might look like for a chiropractor is let’s say in our Facebook ad we offer a $10 adjustment exam and consultation we lose a little bit of money on that but what we gained is once they come back we gain them their money with regular adjustments we gain their money with acupuncture but the reason for having this low-cost offer is to get where people did the door now.

    I know some of you guys might be shaking your head and saying like I don’t want to discount my services you don’t have to there’s lots of other options but the goal of this is to get more people in the door because what the competition might be doing they’re just trying to start people off right here and so you’re gonna get more people in the door than your competition by experience your product at first and having a low barrier to entry and because you have more people getting in your door you’re gonna therefore get more customers than your competition so that’s the value a lot or quickly explained but let’s jump into my marketing processes you get so you guys can start creating ad that’s gonna work for you so my marketing process goes like this first off I figure out who the ideal customer is what their wants are what your needs are and what their pains are then I create an offer that appeals to that ideal customer then after that I create an ad that captures the cups customers attention and hits home with them possibly telling a story in the process then from there I create the funnel that is going to drive their actions so I’m gonna be able to get their lead information or sell them whatever their action is next and lastly of course we’re gonna make the sale and you might want to followup with the leave but I’m gonna show you a lot of different ways to follow up with the lead later on in this video so number one we’re gonna figure out our ideal customer so I want you to ask yourself what is the avatar of your ideal customer and right now guys I’m actually gonna pull up a separate sheet on my screen here and this is the thing that I’m gonna put in the description below so you can fill out while I’m doing this so you can take a second there and download this on your computer put it on another screen and put it on your phone you can start writing this out as I’m going through this video or you can do it you can pause the video and you can write it in and then replay it so that you can hear every part whatever you need to do but I have the sheet that I’m gonna fill out and I’ll fill one out.


    I’ll put I had an example when I filled out already and I’ll walk you through this one after I go through all these steps so real quickly we’ll get back into the presentation and figure out who our ideal customer is so you’re gonna ask yourself how much do they make how old are they what are they interested what do they do what causes them pain go to your Facebook targeting often see what options fit them so what I mean by that you’re gonna go to the Facebook target and you’re gonna open up face you’re gonna go to Google you’re gonna go to search Facebook ads ads manager and click on whatever the correct one is and you’re either gonna create a count create an account or you already have one go to the ads manager and then from there you’re going to pick your account and let’s actually I’m gonna go into one of my accounts that sorry open here but you’re gonna get to a page like this and it probably won’t have ads already in here unless you’ve ran some in the past but after that you’re going to go and create an ad and we’re gonna check out the audience and so you can figure out some features in here and I recommend everybody to do this for their business once you get to this point in the process go in here where it says detailed targeting and you’re gonna start browsing you’re gonna go through every single one of these every single one and figure out what what things might fit your demographic and write them down because it’ll be a lot easier to save them for later .

    Then once you get something then you’re going to press the suggestions button let’s say for example we’re doing kind of like a gym and I’m gonna use a gym and as our example M because it’s just something that everyone can understand so let’s say we want people that are interested in physical fitness now we press suggestions and all of these other ideas come up and you’re gonna write as many of these as you want down any ones that fit and there’s just so much targeting as you guys can see you just need to take the time and walk through this yourself because I can’t walk you through I can’t possibly walk you through every single one and every single type of business so you guys have to kind of do that part in your own and then from there so what’s it gonna look like when we fill this sheet out all right so we have our ideal customer avatar what’s their age we’re gonna fill that out pretty simple you should and you and when you’re making this you want to think about who’s your ideal customer just because you have one customer that’s 65 that’s not your most common customer you want to think about who’s your most common customer and who’s your best customer so just because you have 165 doesn’t mean you have to put your age range from 18 to 65 you want to keep it your age range as small as possible that’s gonna be your best range so you’re gonna figure out what are they interested in in this particular we’re gonna pretend this is a gym that people that are gym enthusiasts are gonna want to go to people that already workout or born and go to this place it’s not necessarily yeah there’s some people that are branded to the gym that go here but the the ideal audience is people that already workout because we don’t have to sell them on coming in and working out how much do they make at least $30,000 so that’s pretty low barrier of entry some people might be making $100,000 plus might some might be five hundred thousand dollars.

    Plus it depends but you need to know this about your customers before you get into this what are their behaviors they already go to the gym they already have memberships these are just some examples of what I’m what I would fill out for this particular feature so with the Facebook targeting where you’re on here and we’re gonna write down all the ones that we think fit only choose the best ones only choose the best options and we’re gonna get into some more details on how to use this later on but we’re just gonna talk about real quick how to create your ideal customer so the next step in this is creating your offer so next we’re gonna create an offer for our Facebook ad now we’re gonna think about what would our ideal customer wants so here’s some examples of good offers just to give you ideas to brainstorm you can research on your own but here’s some really good offers just to break give you guys as many ideas as possible so think about what your best ever promotion was and think about what your offer was there that’s an example of an offer you might use a free ebook a 20 second test free shipping free session giveaways free webinars training videos free ebooks.

    I already put free ebooks twice but who cares extreme low price discount a free quote calculator free calculator see if you qualify for xxx take our twenty second test to see if you qualify research on Google and a Groupon comment your business so guys you if you want to and you still can’t think of an offer after all these different things where you can even comment which offer you think would work and you can get some feedback from me and other people whether your offers gonna be good or not and will help you come up with an offer so if you comment your business and you say that you’re looking to come up with a good offer just comment that down below and you’re gonna have to put some background information if you’re in a difficult business to understand what that might be.

    Hopefully somebody can give you some ideas so next we are going to create the ad and start writing out what the ad says now we’re not going to create in the ads manager yet I actually write it out on my own and think about what I’m going to put here first it’s the creative before I actually start putting this all together that’s why I’m walking you guys through the process of what it’s actually like doing this so here’s what you should do for the creative there’s a couple different options now the main ones that I use are video and if you use video it needs to be engaging and/or providing value to whoever’s watching so for an example .

    I’m gonna show you one example of one of my friends real quickly of a very good video ad and a very engaging now you guys have to think about this and consider this when you’re running Facebook Ads you have to somebody scrolling down Facebook they’re not necessarily they’re not really trying to look for an ad they have to choose whether or not they’re gonna look at your ad or pay attention to it or not so you need to think about that’s like a really big barrier of entry for someone that’s gonna get distracted and actually stop on your ads so you don’t want to make your ad ads Ian sales and all this stuff but people are not even gonna watch it you have to make it engaging now see this example to show you what I mean this from one of my friends Brandon Becker.


    If you guys want to check out his YouTube channel you can as well just search him up in the search bar but this is one of his videos for hit one of his clients and it and it’s extremely well-put-together video so that’s why I wanted to show you that as an example so there you go as you guys can see that is extremely engaging you see this from the very beginning you’re gonna so you’re gonna pause and you’re gonna watch this this is an example the exact kind of layout I you guys obviously don’t have your video the exact same but this is just a really good example to get your ideas flowing and getting you to kind of realize what what type of videos work well on Facebook and like it doesn’t have to be necessarily this style of video there’s lots of different things you can do but it mainly just needs to be engaging and something people actually want to watch and people find valuable in enjoyable to watch or people aren’t even going to watch it so let’s jump back into the presentation so another one that I do is sometimes slideshow now the benefit this is obviously it’s easier and faster to create .

    So I usually use if I do a slideshow and Facebook actually actually lets you put in pictures and create a slideshow within Facebook so you don’t have to make this on your own you get a couple of eye catching photos with text and I usually add text on the photos because people when I see text on a photo they’re more likely to read it pay attention to it and I usually tell like a short story look like five different slides and I might tell put a little piece of text on each slide that tells a short story that people are gonna pay attention to and they’re gonna like relate to it in some way so I usually make these slideshow photos in canva.

    And I usually make them like squares with text over the top with images that you can get so canva calm is that this is the website you can create some images with text over them and it’s a very easy website to use and the way a place I get pictures now one thing to consider if you’re using images or pictures at all don’t use pictures that look stock as soon as people see stock on Facebook they’re screwing away because they see add they see scam so if you decide to use pictures that are on the internet you need to make ones that do not look stock but more than anything.

    I recommend getting custom pictures for your slideshows and everything like that made for your specific business and that kind of grows hands with hand with the images so do not use stock looking photos they need to be attention-grabbing and they need like if you decide to use it only an image your ad copy needs to be very strong because obviously people are going to focus more on the ad copy if you’re using an image compared to a video people are just gonna watch the video and the video is gonna do most of the explaining so that’s one thing you have to consider and a place you can get some good photos is pixels calm and unsplash calm that’s a place you can get free high quality photos.

    But like I said keep in mind if you decide to use something like that make sure you go with photos that do not look stock and they’re really attention-grabbing so how do you write what goes in the face for god so first off I want to I want to just let you guys know first off what is copywriting in case you hear about me mentioning it so copywriting is the act of writing text for the purpose of advertising or other forms of marketing so it’s also you could basically just call it persuasive writing so let me show you guys an outline of that I usually use for writing my ads so first off I start with my ads off always with some kind of hook I usually call out whoever I am targeting so in this case I’m targeting people that own home.

    I literally say hey late the homeowners if you’re a homeowner in Olathe don’t you think you’re gonna pay attention to this right away it’s pretty simple are you looking to sell your home but not sure how you can get the quickest bang for your buck so you’re immediately qualifying are you looking to sell your home so we’re immediately qualifying so if somebody’s looking to sell their home at this point they’re gonna read all the way through they’re pretty much hooked in at this point next we’re gonna hit their pain points so not sure how you can get the quickest bang for your buck I know many of you struggle with having the time and capital booed to do a large home improvement projects now this isn’t the best pain point I’ll show you another pain point here in a second I’m gonna show you one more example of this then we pretty much provide a solution so we this week together .

    We put together seven tips you can use to basically solve this problem I have that blanked out because this is a special ad that I so but that I sell separately but I’ll show you another example of this and so the offer is also the solution in this case and then lastly we have a call to action now this part I just kind of pulled a story a little bit to get them more familiar with the agent that’s offering this download so then of course the the last thing is a call to action I say click the download button below to get a free PDF email to you today they click the download button below and they get their advertisement they have to put in their name phone number email and now we get that lead and now we have the lead of a seller and we can pretty much call them up on the phone and be like hey I saw you got my guide.


    I was wondering it and I want you to know I’m not trying to sell you at all on this call I was I just wanted to walk you through it and help personally help you out I have a script for this but personally help you out if in any questions you might have about selling your home or something along those lines hi I like I said I have a script for it but I’m just going off the cuff here so here’s an example another example of an advertisement that goes to the same process so did you know the number one obstacle stopping single mothers trying to buy a home at Montgomery’s their credit score and I’m you get this ad to set give this ad credit to Billie Jean is marketing so this is his at just you guys know if you guys know who that is but that’s the just to credit for that but zero I put zero target audience because our target audience here’s obviously single mothers in Montgomery we’re calling them out once again there’s the hook number one so number two we’re hitting their pain points here are some of the most common reasons they may have poor credit score they’re gonna relate to these pain points bankruptcy or foreclosure medical bills incorrect reporting a fraud raising a family can’t keep up with bills unfortunately for those who removed off a credit report this can take up to if not longer than a decade in other words they are likely not eligible to purchase it or even rent a home in Montgomery Alabama for at least 10 years so there’s the pain then here’s the solution it’s not fair it’s not right but I think.

    I can help I’m William and I specialize in helping hundreds of single mothers on Montgomery purchase a home even if they have challenged credit if you’d like me to personally now here’s the solution and the offer if you’d like me to personally review your credit and tell you exactly what you need to do to get her negatives removed then click below to schedule a free credit repair strategy call that’s the offer call to action click below to schedule a free credit repair strategy call you guys don’t notice he’s not calling this a free consultation he’s not saying at the very beginning this is a mistake I see some other people make he’s gonna write they’re gonna write here do you have a bad credit score click below for a free .


    consultation like that’s not gonna work you guys can see how much different this is than just saying something like that you know why this would be more effective now simply this is just a video here he had of him on the news and lastly that’s it’s nice to have his urgency as some type of urgency if you can add that on as well so that’s how you do it alright so here’s the goals of your writing when you’re doing this so let me jump back into the sheet as far as we’ll walk back into the sheet that we created that we’re going through I’m going to exit out of this and we’re going to go back into the offer I’m gonna jump back into this I’m gonna jump back to the presentation again so with the offer what’s the best promotion you’ve ever ran so you haven’t done it yet in this case were you write.

    whatever your promotion is so I wrote down a couple examples you have all the examples here and I chose a couple ones that would be good for a gym that might be good for gym let’s give people a free pass to come in our gym try it for free let’s give them a free body combat composition because people that are into fitness they might want to know what their body fat percentage is now so they can test it later people that are into fitness they might like some free supplements maybe I can get them to the door with that those are just a couple examples quick ideas that I came up with so then from there we create our ads so with our ad copy you what makes our dip your business different or better and this is something you can talk about so obviously one thing that makes his different business different I mean there’s not that’s not really talked about in the ad but this still helps you in creating that what’s the biggest problems you solve for the customers this is the part that’s really big and obviously this one was talked about on this both of those ads that we talked about they don’t like the in this case we’re talking about the gym they don’t you don’t like the ad the gym they’re currently as crowded you have no family atmosphere.


    so that’s something the problems that people might be having at the other gyms that they’re currently at so let’s jump back into the presentation so here’s how you write killer Facebook ads so these would be the goals of your writing now we need to know the goal is in order to create something that’s going to get us to our goals of course so our goal is to get the customer to take action and you need to put yourself in the shoes of the customer this is something I see people trying to make face for guides way too often so if you were to if for example I told you the example earlier over a bad ad if you were to put your shoes of somebody that’s scrolling down Facebook ask yourself honestly are you am I going to stop and pay attention to this or am I gonna scroll past this is this genuinely I’m going to make me go through the hassle like is this worth my time have I been provided enough value to go through the hassle of putting in my information getting contacted by somebody and being sold to that’s how powerful your ass need to be so you don’t really need to put yourself in the shoes of what their customers going through when they see your ad how people read all the way through so obviously that’s important when you’re making your ads.


    so you need to hook people in to get them to read all the way through you need to have VOC they’re emotion or tell a story so basically you want to make something that relates to the person you’re targeting and Wendy came up with that ideal client and it needs to be easy to read and simple to understand so this would be so simple to understand that a fifth grader can understand it because people are gonna read fast and if it’s just too confusing people are gonna give up on it so that’s why I say you’re asked it needs to be almost zero confusion in the fifth grader needs to be able to understand your ad and what is it what exactly is going on here are the most common mistakes I see with people that try to write with their Facebook ad copy grammar mistakes not clear and quickly understandable overly wordy and not easy to read if you to fix these if you’re not necessarily good at writing the only thing I can really recommend is either have someone else read it for you or write it yourself and have someone to review it that’s good at grammar or good at writing etc have somebody like that review your ad before you actually put it out and then you can edit it to fit their needs so .


    here’s my many some many tips that I have for you when you’re writing Facebook ad is using mogees now not over excessively I wouldn’t really recommend that use it to whatever kind of business you’re in obviously if you’re in a really professional business you’re going to want to keep those to a minimum but they are helpful in the fact that they grab your attention and they give you a picture with like within the within the caption there should some more attention grabbing and people going to pay more attention and it gives them more emotion space out your writing so we’re no longer in the days of five sentence paragraphs we’re in the days of one sentence paragraphs so space out your writing so it’s easier to read keep your call-to-action above the fold now what I mean by that I’ll show you in a second so let me actually pull something out keep your call-to-action above the fold what I mean by the fold is when you see a facebook ad now it’s not shown in these but you if you go into Facebook right now you’re going to see that there’s a see more button.

    Or a continue reading button here after a certain point and they won’t see this entire text so preferably you don’t have to do this 100% but preferably you want to have your call-to-action before they press that continue reading so if they don’t press continue reading they still know what to do with your ad and I’ll show you an example of that maybe I’ll show you something later let’s see if this one has it yeah so this one has it so obviously there’s a call-to-action here and there’s a call to action at the end that’s why I put it twice if you guys didn’t catch that so that’s why I put above the fold as well that’s not a 100% necessary but it’s just something that can help as well if you can make it work so here’s my top persuasion tactics when writing.

    Facebook ads using scarcity involving scarcity is a big one so only a xbox one left today only asking agreeable yes questions that people are going to agree with answering possible objections people are going to have to doing this logical reasoning sexy wording so what I mean by that it’s like for example like I said earlier instead of calling a consultation we’re calling a free strategy session to improve your credit so free consultation versus for example see if you qualify for a new customer program like that just sounds way more sexy and appealing than free consultation nobody wants to sit down for an hour and go through a free consultation .

    It just sounds so boring you just need to be creative as far as the wording you go so guys this is an example of copywriting now I’m not gonna read all the way through this you can take your time pause the video right here if you want to read through this but I’m not gonna go through this but this is one of the most difficult things I have to write copy for it’s convincing farmers to put in their lead information and I don’t think anybody could anything could be more difficult than getting farmers to put in their lenient it lead information but I made it work so if you always want to see some good examples of ad copy and there it is right here on the screen so you pause it right now read through this and I get some ideas from this.

    As far as copywriting so last the next step for a funnel we’re gonna create a funnel that drives customer action so we’re gonna jump back in to our seat here and fill this out more so we’re into our app creative section so we didn’t go into this yet but um so what are we going to use for our video so do you already have some great images videos you can use if not you can make a new one just write out a plan for it obviously you want to plan your video I will record your video it doesn’t have to be anything fancy you can record it on a phone and get it edited by somebody you know or somebody on Fiverr do whatever you need to do it doesn’t need anything fancy but more than anything it needs to tell a story it needs to be painful it needs to be rewarding you need needs to be engaging something that people are actually gonna want to watch something that provides value to people just like the video as the example I showed you so let’s say you have a video already maybe you have a motivational video so for this example I just said yes.

    I have note video showing what it’s like to work out here and what makes us different and what the interior looks like so we can use that as the video so what are your some of your best ever posts let’s say you have this controversial post about a keto diet this just might give you some ideas as to what to put for the image or the copy or the video what to make a video about because if you have a post that did it really well you can just redo that for an ad and add an offer to it something along those lines just giving you ideas so next we’re getting into the funnel and I’m gonna ask you where you’re gonna ask yourself what is something we can add to the current offer on the Thank You page to get them to take action now so for example I’m gonna come back to this in a second because you may not understand exactly what that means but here are some ways that you’re gonna create a funnel and this is the part that people are gonna you’re gonna collect their lead information or that’s gonna drive their action so what is a funnel it’s something that people are going to go into I’m gonna show you of real-life examples what this looks like in a second so clickfunnels is a software we basically build landing pages that’s one thing that I use for fun with how you actually use all of these four funnels but you might just pick one at first usually for most beginners I’d recommend a lead form but it really depends on what industry you’re in obviously if you’re in Econ you don’t want people’s you don’t really want people’s phone numbers and emails that badly you want people to just buy your product so he’s gonna be a little different but just take it in to whatever category you’re in so you need to figure out which of these four or other options are going to be best for you and the really difference is click funnels is a landing page lead forms are built within Facebook so the benefit is Facebook already has people’s info so all they have to press is one button but the downside to a leave form is it’s harder to upsell people it’s all built within Facebook you can only go so far and you can’t like for example you can’t make like an application in lead forms and there’s things that you can’t do in lead forms that you can do and click funnels maybe it’d take me a long time to explain all the limitations but that’s just one example you can send them to a scheduler to schedule an appointment with you or send them to a sales page if we’re doing an e-commerce store so then from there you’re gonna figure out what’s best for you you might do a little bit more research but these are pretty simple things that you can really find out easily that’s why I’m not gonna go over this video because I want to save you as much time as possible in case you’re do you understand know which one you already plan on using but later in this video I’m gonna show you how to create a lead form so my most important tips with your funnel is if you use a landing page a sales page or click funnel you need to make sure it’s optimized for mobile because that’s where a majority of your customers are probably going to come from surprisingly and the simpler is the simple is better always you want to have as little call to actions as possible only one thing they can do and simple is just better because people don’t get confused it’s the same thing with your advertisements people just don’t get it confused they don’t get distracted and they don’t click away needs to add match the ad as much as possible so for example if you’re saying you’re at get a free 7-day pass your landing page should say get a free 7-day pass like it needs to stay the same things and look the same so that people don’t click on your ad and then see something completely different completely different colors and they’re like what the heck is this and then click away because the thing is some kind of spam site it needs to match as much as possible so that people understand where they’re going next so this is an example of what a landing page might look like for a gym getting a free 7-day pass now obviously this can look the same for anyone put a simple photo like see how simple to see these guys and has your headline and I just click the button and it pops up something like this now I’m gonna put a if you guys decide to use click funnels to create landing pages like this I’m gonna put a template for something similar to this down in the description below you can click on that and you’re going to be able to download my template you can just replace the photos replace the headline stuff like that it’ll give you a template symbol similar to this this is that this is mainly for local businesses by the way then when they click on this button they’re gonna get put to page like this and it pops up and they put in their name phone email they sent they submit and from there takes them to a thank you page where in this case they’re offering a if you schedule a tour right now you call now and that their numbers blocked out here but you also release receive a free personal training session so this is getting them to take action now we’re putting this as a limited time so they’re basically forced to come in now or they’re not gonna be able to take advantage of it because we don’t want people to forget about our offer so this is what it looks like to upsell the reason we do this is because usually for one per one offer we can usually get one action so it’s a little bit difficult to use the same offer to get people to book now you can say there’s limited spots available I can only take on these many people so if you’re booked now you’re gonna be putting the first in line and be locked in to be able to 100% get the tour if not the can’t guarantee that obviously if you don’t have anything else to offer but preferably you want to offer something else to get them to booked because for each action usually want to add an additional incentive if if at all possible that’s why in this case we’re offering a schedule a tour a free personal st.

    Training session if they schedule a tour now so the last and final step and obviously the best step is the sale so we need to follow up and close elite at this point lots of ways to do this depends on what niche you’re in and what industry you’re in of course but phone calls text messages email messenger BOTS retargeting ads you can use all of these to close the lead obviously or just a sales page simple as that so the sales part alright so if your leads don’t turn into sales these are the main things so you need to fix now if you’re getting leads and phone numbers sent to your phone you’re a local business something along those lines your leads should be called instantly need to set up a system so there’s a website called zapier comm and you link that to your Facebook Ads manager I might have another video on this somewhere my youtube but you go to zapier comm you do Facebook Ads to SMS and you can get your leads instant texted to your phone just cost a little bit of money but not that much but I think like 20 dollars a month and when you do that you’re gonna call up these leads immediately get them scheduled for a tour an appointment whatever you decided to offer you’re going to implement automatic texting to yourself leaves must be calls you can also implement automatic texting to people that become leads now this is a little bit more complicated gonna cover this in this video because it’s just too much to cover but you can do a little bit research you can do automatic texting through zapier as well I used to click send actually for automatic texting to the lead leads should be called they don’t have to be called and I obviously this is for more for local businesses and there you probably do want to create some sales scripts or training if you are giving other people these options or you want to write a sales script for yourself and you also want to implement a tracking system so you can tell where each leads is in the process because these leads are valuable guys every single lead one of these leads is money and you’re spending money to gain these leads so you want to take advantage them of them as much as possible you don’t want to just be like oh I got a lead now I don’t have to sell them anything that I don’t have to call them up to schedule an appointment no you still need to follow up and get them in to turn them into money so the sales process doesn’t just end when you get a lead you still need to follow up and get them in the door to turn them into a sale so I wanted to read this real quick because this is a great post I saw on Facebook you know I’m gonna read this through to you because you’re gonna understand more about Facebook guys just by reading this real quickly if you want to skip this part you can go ahead just double tap on the right side but I would recommend like this is really powerful stuff so here’s the post that he made I’ll just read it before you got I’ve been studying for Facebook ads for about 10 years now I know how frustrating it can be to see that all the results of everyone else is having all around you but not being able to cracked code for yourself there’s one single tip that can make a huge difference in all of your real estate campaigns now this applies for every business but I’ll tell you what it is in just one second but first you need to know that there are two different types of marketing one intent to interruption and 10 based marketing is when somebody is actively looking for a solution like doing a Google search interruption marketing is like a billboard or magazine ad it’s an ad that interrupts somebody’s activity so Facebook is interrupt an interruption marketing people get on Facebook to it escape and connect with their friends and family and not to be sold Facebook is a whole different level of interruption marketing here’s one single tip I wasn’t I mentioned a second go you have to view a Facebook as the online party this may not make sense so let me explain imagine you’re at a party with your friends and a family and all of a sudden this guy you’ve never met walks up and says are you looking to buy or sell at home my name is Bill and I’ve been a realtor for 22 years and I’d love to help you how would you react ability I would accidentally push him into the pool or at least do whatever I had to to get him away from him as quickly as possible and avoid bill for the rest of the night that’s exactly what most realtors do with their Facebook guys now this applies every niche like I said once again now picture this scenario you’re at the same party and you start talking this guy named jacket and it casually comes up that you’re thinking about selling your home but you don’t even know what houses in the area are selling for Jack mentions that he’s a realtor and has a report on all the homes that sold in the last 90 days and he’d be happy to email it to you if you’re interested you say thanks and give him your email and you go on with your conversation just chatting no pressure no offering to be a real realtor just giving value see the difference now imagine the next day you’re scrolling through Facebook and you notice Jack’s post about how to sell money or how to sell your home for more money you you go and you read it you didn’t even make you leave your email address few days later you’re on the phone with killing time looking at Facebook again you see a pic of Jack next to a home that sold in seven days four over the asking price in your area and notice that it says you would like to know if this is possible if you would like to know if this is possible for your home just click the button and send Jack a Facebook message if you’re already thinking about selling your home and you’ve gotten to know Jack a little bit by researching over the last week and so he’s gently proven that he isn’t pushy but is a highly professional and competent realtor would you be more likely to push that button to send Jack a message that’s the game on Facebook if you build campaigns like this you’ll begin seeing results really quickly hope this helps you so guys it’s all about the value that you’re giving people with your face.4 guides that’s what’s gonna make the difference now the other difference too is if you’re a local business in I’m really any business retargeting ads is key because not everybody’s going to buy them the first time but if they see you seven times on Facebook seven days of the week with different advertisements every time a different value pieces pieces of value every time it’s gonna be insane people are gonna build insane rapport with you automatically and you’re gonna know how to set up your targeting ads by the end of this video so don’t worry about that part but here’s your first Facebook ad checklist and right now after this since we went through everything we’re going to and actually before I jump into the checklist I’m gonna jump back in here and fill out the rest of this information with you so we decided we came up with our offer here so we decided on our offers gonna be a free pass a free sundae pass and what we’re gonna upsell is on the Thank You page if they come in now if you schedule an appointment right now with the button low or you call now right if you call now we’ll also throw in a free body competition for you so you can see how much body fat you have now and compare that to what it was to what it will be five months from now something along those lines because that’s something that an additional thing somebody that’s into fitness might be interested in knowing so just to go even further we’re on the last step sale how do you so this is the last kind of things you want to fill out to figure out what kind of return and how much you’re willing to pay for your leads because this is an important process to uh know and understand though first off how do you typically get new customers a lot of businesses are gonna be referral so I just put referral for this example what percentage of do people usually become customers let’s say you got a referral they somebody’s like hey my friend blah blah blah he’s doing this you should talk to him let’s say we went out of those five people who come customers now it should be higher than that but we’re just using this for example so don’t pay attention that too much and then next we’re gonna figure out what’s the long-term value of your customer why does this matter because then we know how much we should be willing to spend to obtain this customer so how do we figure out the long-term value so we times we multiply how long they stay on average times how much per month on average they’re worth times the number of referrals that they give on average plus one so on average if someone to give us a one referral and on average people stay for 12 months at your gym and it’s a $50 per month membership and you might even add like personal training or stuff like that onto here in the sickness part but if we multiply this all together we get $1,200 so on average every single customer to us is worth twelve dot twelve hundred dollars so that’s a pretty significant number so then from there we can figure out well how many leads are going to need per sale if our closing rate is twenty percent we’re gonna need five to ten leads for sale probably closer to five so I want to pay ten to twenty dollars per lead to obtain those now you can even get them a little bit lower this she’s just a little bit on the higher range I’ve gotten leads for as little as three dollars sometimes seven ten dollars for this specific niche but this is just examples I want to put it higher for you because you may not have as much experience so from there you’re going to figure out if your customer wars is $1,200 let’s let’s just say you want to you want to figure out how much you’re willing to pay maximum to gain one new customer let’s say for maximum you’re willing to pay $100 to gain 1200 dollars back that’s a pretty good investment right if you’re investing in the stock market that’s gonna be a good investment but you would prefer to pay $50 to obtain each new client because what that means is basically you’re going to make your money back instantly in the first month since they’re paying $50 per month so you prefer to make your money back the first month and every month after that they stay is basically free money to you so basically from there we figure out what our profit potential will be so if we pay 20 dollars per lead and close 1/5 of them we can spend a $1000 and get 50 leads that would mean 10 new members so in this scenario over the next 12 months if we spend $1,000 to get these 50 leads we turn $1,000 into $12,000 and you can do a lot better than this you could probably get this to ten dollars you could do a higher close rate there’s lots of ways you can change this around but even to this like this is probably one of the worst case scenarios but you guys need to work this out for yourself to figure out how much you’re willing to spend because if you don’t even know how much you’re willing to spend to gain a client don’t know even know what your goal is you don’t know what you’re shooting for that’s why you need to work this out this is a huge mistake I see so many people make they never even figured this stuff out so they’re just spending money and they don’t even know if they’re gonna make it back but if you work it out like this you know exactly how much you should be willing to pay and then from there if you’re getting if you’re paying $50 per leave then you know you’re obviously not doing bad because people ask me a little time Billy how much should I be paying per lead this is if you’re asking that yourself that question you shouldn’t you need to be filling this out and working out how much you should be willing to pay per lead for yourself and then after that you can figure out hey how can I lower my cost per lead to get my profits even higher so that’s how you guys should work it out so that is ghost that goes through this entire sheet so I’m gonna exit out of this but if you guys want to get that below and fill that out for yourself if you haven’t already click the length in description download it for completely free all right so let’s close all of this and jump into the next section so here’s just a quick checklist that I go through when I make an ad for the four hah pretty simple pretty basic but figure out your Bey your offer create an ad funnel and test it and then these are gonna come later on I’m gonna talk about these later but reset up retargeting ads after you get this to work and lastly refine and optimize and guys look these are the these are the parts that I’m about to go here over here in a second these are the more the advanced tactics so how do you get facebook out success now I’m pretty much showed you how to do all this now of course you can get some personal mentorship help that’s gonna make you go faster for you but the biggest thing overall is just testing testing testing this is just by practicing is how you’re gonna get better and by looking at the data is how you’re gonna get better so I’m gonna tell you how to read the data all this other stuff so this videos not over yet but that’s kind of like the first half of the video let’s jump let’s keep going through this now I went say first half but we got a little bit more left to go so basically got terminology you need to understand to just be effective so offer lead magnet bait etc I’ve talked about this a little bit these are what you’re offering in your ad I’m kind of went over that already retargeting is showing an ad specifically to someone who has previously interacted with your business let’s say you already have their email they’ve already went to your website they’ve already liked one of your facebook posts you can retarget all these different types of people Facebook pixel that is a piece of code you put on your website to track visitors this allows you to retarget them so this is how you’re able to retarget people that visited your website and it’s a piece of code that you just copy and paste it so not it’s complicated as it sounds really all this does is track people back to their Facebook profile so the next thing is custom audience and this is exactly how it sounds it’s say you can upload your email list in the Facebook and target people that are on your email list so if they use that same Facebook that same email in facebook it links their profiles together and now you’re targeting those people on Facebook you can target your website visitors you can target people that watch 50 percent of your video you can set up look-alike audiences so you can upload your email list and say Facebook I want the 1% of people that are most similar to the people are already on my email list and it has so much data that it can compile that list and create that audience for you so I’d be a look-alike audience so we’re gonna go a little bit more detail but let me show you a demonstration of what this looks like so for example for a custom audience let’s say you have an e-commerce store and they view your sales page of your product they even were about to buy let’s say they even put in their information to buy but they didn’t end up purchasing that you added added it to cart but they didn’t purchase you can specifically target people that added to cart but did not purchase the product that’s how specific you can get so you can see which part of the process they were in and target people specifically in that process and even in your ad you could say hey I saw you added this product a car but you didn’t purchase etc etc to hook them in and and basically answer their objections and advertisement as to why they didn’t purchase and potentially get them back to the purchase page to finish their purchase let me show you what a custom audience looks like when you make one so we’re gonna go here in our ads manager we’re gonna go to all tools click this button top left all tools and audiences you can also create your audience inside of this part as well there’ll be a little button to create new but I’ll do it in here for now just to show you different ways of doing it so you can create a new audience so as you can see here custom audience look like all in the audience so we’re gonna start with the custom audience and look at all these different options you can do you can upload your customer file this means your email list you can put addresses in here it’s insane guys these few Facebook knows where you live everything you can upload web site traffic so you can connect your Facebook pixel people that have visited certain pages on your website people that have purchased stuff on your website people that became leads on your website all this kind of stuff so custom audience app activity so this is if you have a app most people probably don’t offline activity this is a little bit more I have not personally used this before so I’m not exactly sure how this works but this is very very rare that people use this but it’s still possible engagement is one that I use pretty often so you can for example target people that watched certain videos on your Facebook page you can target people that I was talking about your our lead forum you can target people that clicked on the leave form but did it and put in their info or you can talk to people that did put in their info target people that interacted with your Facebook page target people that interact with your Instagram page target people that interacted with your event there’s so many options it’s insane and that’s why that’s what makes this so powerful in any of custom audiences you can create a look-alike audience off of so as you can see I’ll just type in the United States we create an audience of the 1% of people that are most similar to the people already on our source it’s it’s crazy so you can get customers that are most similar to the customers you already have and let Facebook do the work for you that’s one way you can do your targeting it’s just crazy guys so pixel that’s what we’re gonna jump into next and I think I have it here well look like audience I have that first but so basically look like audiences take an audience you already have and finds people similar to them for you so you already have to have a minimum audience of 100 to create this and obviously the more people you have the better because that’s the more data that Facebook can go off of sorry to show you what that looks like so as far as a Facebook pixel it’s way more simpler it’s way simpler than it sounds so this actually does not need a hundred audience I don’t know why they have that there but like I said it’s a piece of code that you put on your website which allows you to track visitors and connects them back to your website so a demonstration let me show what that looks like so we go into here click this three bars go to pixels and you guys want to create if you have multiple businesses the way I people sometimes ask me what should I use different pixels stuff like that use one pixel per business that you have so if you only have one business you only need one pixel but if you have multiple businesses you’ll want to use a different pixel for each business so let me show you okay so let’s say we want to put we already made a pixel and that’s gonna show something like this now we want to set up our pixel and we go to here now if you have one of these websites you can just use this one if you most people that’s gonna it’s gonna hurt you’re going to choose this step though and you’re gonna get this so for example if we’re using clickfunnels this what we’re gonna do we’re gonna go to clickfunnels all you have to do is copy this code right here copy click it and copies for you next you’re going to go to your page so let’s go to one of my pages and if we’re and clickfunnels we’re going to go to the settings now guys you can look up Facebook pixel whatever your website is just searching google for example if you have a Squarespace website if you have a Wix website if you have a WordPress website or if you have a web developer they’ll know how to do this most likely you just search how to install Facebook pixel see look at all these things that show up all I have to do is click one of these videos and you’ll give you a tutorial so I’m just showing it example so as you can see you just paste it in here for clickfunnels and this will track people that visit your website now if you want to track a lead I’m just showing you guys real quickly so next we got that part done this part you want on every page of your website so when you put this on your whole website and then the next part we have to create a custom event if we’re doing a limb for capturing leads so you just choose whatever one that fits this best so we generated where we want to capture leads so how do we know when somebody became a lead well if they get to the thinkI page then obviously they had to have put in their information to get there so we put this piece of code on the Thank You page so when somebody hits the Thank You page this piece of code fires and it tells Facebook this person has became a lead and that’s how it all works so if you need to go more in-depth on this I can’t I don’t want to explain this super in-depth in this video if you want to install it’s really it’s like a lot easier than it sounds like I said but where would I install this so Thank You page I’m gonna put this on the Thank You page and click funnels this should show you a quick example and I’m opening up this page and going to tracking code and just pasting it right here boom track the lead there it’s all done and you just click Save and it’s all too good good to go and that’s how simple it is so we’ll jump back and go back to the next part that we are in so real quick I said I’ve talked about the Facebook Ads manager a little bit but what really is it the Facebook Ads manager is your at this cuz this comes directly from Facebook guys by the way yeah as managers can’t ad campaign command center as managers starting point for running ads on Facebook Instagram or audience Network it’s your all-in-one tool for creating ads managing and when and where low runnin tracking how well your campaigns are performing Facebook Ads manager is a powerful out Adam ads ahead management tool but it’s designed for advertisers of every experience level with the ads in that the ads manager mobile app you can keep an eye on your campaigns and make it changes from anywhere so this is the layout so you have a campaign and this is your objective so it’s what you’re going for and whether you’re going for traffic you’re going to get people to engage on your post you’re trying to get leads that’s what you choose here I’m gonna walk you guys through this here in a second so I don’t worry if it’s a little bit confusing and you after your campaign you have your ad set and these are basically the settings of your ads so you’re targeting how often you want people to see your ad etc etc and then lastly you have your ad and this is all inside of the campaign so your ad set is inside of your campaign your ad is inside of your ad set they are all like within each other and you’ll see what that looks like here in a second – it’ll make sense as we show real-life examples of this but and then lastly your ad is your creative what the caption says what the image says or the video so let’s walk you guys through give you guys an introduction to the Facebook Ads manager click on one of my ad my ads manager so welcome to the ads manager this is what it looks like and as you can see I have all the data here I have my ads running so this is a campaign so as you can see what I just showed you campaigns ad sets ads you click on a campaign and you get all the ad sets inside of this specific campaign and then from there you click on one of the ad set and you get all of the ads inside of it an ad set so let me show you guys something real quickly that will so if you’re wanting to run most of all ad sets inside of a campaign this is the way you want to run it you want to run moult you want to duplicate Buy ad set and this will make sense in a second I know it sounds might sound confusing but we’ll get to it let me give a quick outline of what all this looks like so I’ll give you an outline of what all is included within this so you got audience insights campaign planner I don’t really mess with that you get a creative hub I don’t mess with that but you guys can explore this on your own but I’ll just go over the main ones for you that mean the most this manager I’m gonna go over here in just a second page post we’re gonna open that app dashboard this is if you’re running ads for avid apps but that’s pretty rare so I’m not gonna go over that automated rules I don’t really use that either you can check it out if you want but as you can see here everything that you click on Facebook and the ads manager shows an information so you see right here everything you hover over has an information like literally everything in this so you guys are confused whatsoever all you have to do is look at these little information icons and they’ll tell you and explain Facebook does a very good job of making there as manager easy to understand and use a lot better than Google and some other platforms ads reporting I don’t really mess with this too much analytics I’ll occasionally mess with but it’s pretty rare you guys can play with these other ones I’m just gonna show you the main ones that I mess with pixels already showed you how to do that I don’t really mess with these too often audiences images catalogs catalogs I have used quite rarely that’s more complicated so I’m not gonna go over that videos that’s where your videos go once you upload them you got your settings your business settings and your billing settings is pretty self-explanatory you can like add or people see your ad accounts stuff like that but here are the two main ones that are extras up here that probably be most important to you so one is this audience insights tool and now I personally personally I don’t use this too much some people rave about this tool personally I don’t use it that much so it’s up to your discretion or whether you decide to use this or not you can watch a whole separate video on this by other people if you want to but I just personally don’t use it that much because I don’t find it hugely beneficial but for example what you can do is you can upload your email list here and you’ll be able to see exactly your demographics of your email list which pages they like in common you guys can just play around with this overall this just gives you more information about the audience that you’re targeting you can just play around with this to figure out targeting but really like I said I don’t use it heavily often I’ll use it in in rare cases if I’m really trying to dive really deep into what an audience looks like but for most cases I don’t think it’s 100% necessary but it’s definitely helpful if you decide to do it it’s just more time consuming I think but so let’s go into one of my accounts do Billy Wilson and so the reason I’m bringing this up here this is your page posts so why this is important let me show you an example here so we click on one of my ads I’m gonna go into here a by the way I don’t know why am i all my ass got disapproved this is just unusual thing off the sort that out later but if you guys decide to run ads and you use multiple split tests the reason I told about this page post page is because you’ll need to visit this page occasionally to copy this ad ID number and answer post ID and put it in here if you want to use the same post so as you can see here I have lots of different ads running in here and some of them have different targeting so for example this one targets people that are interested in Tai Lopez in social media marketing and this one targets a look like audience so I wanted to compare which one would perform better but I don’t want them to send to different advertisements if I just duplicate them they’re gonna start and start making newer advertisements and the engagement is not going to stack up so it’s gonna be two Facebooks gonna put it as two different ones so if somebody comments on this one it’s not gonna show up on this one for example but if i want them to show up and stack together then you need to use this existing post button after you make the first one and then you just enter the ID and that’s where you get the ID from so that’s why I wanted to show you as this one real quickly because this is something I use a reasonable amount the next part that we are in is the business manager so I wanted to show you the what the business manager is and whether or not you should be using this or not so the business manager this comes from Facebook once again the business manager is a free Facebook platform that helps advertisers integrate Facebook marketing efforts across their business with external partners you’ll be able to run and track your ads manage assets such as pages and add accounts and add an agency or marketing partners to help you manage your business basically the business manager you’re able to put multiple like ad accounts in you’re able to have multiple pages in you’re able to have multiple pixels in so if you have multiple businesses and stuff like that that’s when you want to use the business manager but so who should use the business manager I’m just gonna you can pause the screen here if you’re interested in reading this but these are the ways that be like if you have one of these reasons this is why you should use the business manager if you don’t have any of these things you don’t necessarily have to make one yet but that’s just the decision you’ll have to make based on what your situation is so I’ll do a quick walk through the business manager is gonna be really fast so if you’re not if you’re not going to create a business manager then you can skip this part real quickly but I’m going to walk through it real fast this is what the business manager looks like when you log in you have all your add accounts all your pages and you can go to your business settings – image all of those accounts so for me I run an agency so obviously I have my clients to run ads for you can add users in here so if you have multiple people that are running ads under your business or you have like employees and stuff like that you can add them under here you can add other business partners you can add pages under here this is obviously I mean you can just scroll through all these things you can have multiple pixels it’s just good if you have multiple of a lot of different things there’s a and there’s also like a couple extra features that business manager get but not that many really and most likely most of you guys won’t need to use it but I’m the business manager still can be beneficial for a lot of you so this is just a quick outline of it I’m not gonna go a super in-depth like I said but let’s just quick walk through and obviously you got you can go through all the settings here once again but these are the same the only thing that’s different is really the business settings and you can scroll through all of these as you can see you can access all the pixels at one place you can give certain people access to certain ad accounts if you have employees you can request that accounts and Olcott types of different stuff like that so next part that we wanted to jump into was what you’ll want before creating your first ad just give you a quick summary of what you need before you create start creating your ad you need to Facebook page you need a Facebook Ads manager create and so you just search Facebook Ads manager and just click go to the ads manager you want to have your pixel install to your website or your landing page if using a lead form obviously don’t need to do that and you’ll want to come up with your offer your ad copy creative etc which we already created and watch out what I walked you through creating already so I usually create my stuff first before putting in the ads manager because you might lose your ad or you might like accidentally not save it or something like that you don’t want that to happen so I usually keep it in multiple places I usually make mine on Google Drive and I just write my copy on here and use a Google document write my ad copy and then I copy and paste it into the ads manager when I’m creating my ad that’s just the way that I personally do it you guys can do it whatever way is easiest for you but let’s create our first ad together let’s just walk through this he actually actual process we finally made it into creating that I’ll just jump right into it so here’s what it looks like create an ad so we’re gonna press create and so these are the objective which one are you gonna choose so I’ll tell you guys real quickly what the most common ones are that people are going to end up using traffic engagement video views lead generation messages conversions are going to be the most common ones how people are going to use these other ones are extremely rare that I’d use so I’m not going to cover them and you can read the little info thing but just so few people are going to use the other ones that there’s no reason for me to talk about them traffic I usually don’t actually recommend people do this one except in rare cases when you can’t put a pixel to track because in reality nobody truly wants to just send people to I mean people might just want to send people to their website but I wouldn’t really recommend that like I said from the very beginning I’d moreso recommend conversions or lead generation for most people if you’re in local business conversions and lead gen it’s gonna be the most powerful video views’ is if you’re just trying to get more videos views I mean obviously and if you’re doing engagement you’re trying to gain some social proof on your advertisements this is just a little bit more complicated stuff now I usually just Facebook has become better over time now in the past you may have seen videos that T people show you that I create one engagement version of your campaign and create one Legion conversion conversion and test them against each other yes you guys can do that but for the most part I’ve noticed Facebook has gotten a lot better at optimizing like for example if you’re trying to gather leaves usually your best bet is conversion or lead-gen depending on if you’re using a landing page or a lead form so it’s really not like a huge I usually would go with whatever one is actually your goal so there’s a there’s a lot more complicated behind it but obviously if you’re choosing traffic Facebook is gonna whatever your one of these things that you choose Facebook is gonna optimize for getting more of these things messages is usually for like messenger BOTS or getting people to send messages so what Facebook does if you choose whatever one of these is Facebook will go and target the people that are most likely to send a message people that are most likely to send a conversion people that are most likely to see you engage people that are most likely to click on stuff so that’s what the purpose of the these are for so reach and frequency I haven’t actually looked in this while but it’s interesting so in this case we’re going to choose lead generation but conversion works with a landing page engagement is working if you’re trying to get engagement messages obviously you trying to get people to message you I mean it’s pretty self-explanatory for the most part so here’s our campaign name now you can create a split test here but I usually don’t do it this way because there’s some downsides to it it’s just a little bit more confusing overall so I usually don’t recommend people do this I’ll show you how to split test in a second that’s a little bit I think is a better method right at this moment I’m recording this video so we continue and got other white guys this is the way you can tell between a Facebook as an expert and somebody that’s just biessing their way through this if you know this is the way this is how I personally can tell the difference between someone that’s ran a lot of Facebook ads and who hasn’t and who’s an expert who’s not the way they named their campaigns that’s really interesting because if you if you don’t name your campaigns in a way that makes sense you’re gonna get so confused once you run a lot of them so if as you guys can imagine if I go into my ad account here and I don’t name my ad campaigns correctly and I just go into one campaign for example generate generating leads for a webinar that I ran then as you can see I name them specifically but if they’re just if you just put the automatic names in here you wouldn’t be able to tell the difference between any of them and I have to edit every single one look inside see what it does so I name them so I can tell really quickly which ones are performing better so the way I name my campaign says I’ll do the objective first so I’ll lead gen and then I do the audience that I’m targeting so let’s say in this case we’re gonna target fitness interests and this might be like for example you might put email look like here something like that and we’re gonna well this is just a campaign so we’re gonna do a lead gen and what’s our overall what our offer is usually is what I do for the campaign name so seven-day free pass so that’s gonna that’s what I’m gonna name my campaign continue and I usually name my campaign from here so this one is where you put the audience so you can tell the difference between the ad sets so the audience would be in this case we’re going to do fitness interests and seven-day free pass and so what thing you are split testing you’re gonna want to write in here so you can tell the difference between your ads so you can add more dashes or less dashes depending on how many different things you’re going to test we are going to create an audience real quick so we can put our email list in here and usually look like us for example but in this case we’re going to do like a specific city so I’m going to type in you probably want to put in your favorite local business you’re going to want to put in your address or if your ecommerce store you’re going to want to put in your whatever countries you want to target specifically it’s all up to you this is where you get to make the decision and you already wrote down who your target audience was so all you have to do at this point is plug in what kind of information you put in here so we’re looking for people that already work out and we’re looking at people aged 18 to 55 and let’s say we’re remote like whatever your ideal customer is maybe it’s more men more women let’s go all for now but we’re looking for people people that are already interested in Fitness so we’re gonna type in fitness and fit physical fitness and we’re also going to do this we’re gonna press this button that says narrow audience and we are going to say people will have to be interested in physical fitness and let’s do another fitness interest and they have to be interested in let’s say bodybuilding so now well I’m just going to type in my city since I don’t want to put a specific address for this by the way and you can change the radius depending on how far you think if you’re a local business depending on how far you think people are willing to drive to get to you and so as you can see people have to be interested too for them to be targeted by this ad they have to be both interested in physical fitness and bodybuilding so it’s a double interest that we know these people are pretty much guaranteed to be interested of fitness now if we were to just do one of these you can see the interests will go up the level will go up but obviously the downside is some people might have just it might have just been somebody’s trying to lose weight lately and they’re not necessarily highly into the fitness industry so that’s just one example but let’s say that’s just one example we’re gonna we could save that audience from there so we could save this audience and write fitness interest you could say like fitness double interests and they could do like bodybuilding plus whatever the other one was called I can’t remember it was it was like physical fitness yeah you could just do that but another one so gym member gemandsam is and fitness clubs so we’re gonna exit out of this all right so this one’s actually they’re actually getting her they’re actually removing this one so that’s interesting to see but used to be able to target people that already have because Facebook even bought credit the car at the data from credit card company so we could tell what people had gym memberships but obviously they’re removing that one so we can’t use that anymore but you guys can use look-alikes you can just tars try straight abroad targeting you could just do people aged in this range and and to see if that works better like there’s nothing better you can do than just test because you won’t know until you test it so how is just targeting people only age broad let’s say 18 to 55 that’s it that’s what I would write for my audience or a look-alike email or a customer look-alike you have your customer database there you go that’s just a couple examples so from here I wouldn’t really recommend checking this box for the most part obviously you can read here but I usually don’t check this box it’s rare cases that I do this is something you’ll want to look into here some people recommend the edit placements but if you’re a beginner I mean you can probably just go with the automatic placements and Facebook’s gonna dust died for you anyway but as you get more advanced you can use edit placements and I use edit placements very earlier like pretty often most of the time I’ll make a separate ad for Facebook and Instagram because Instagram people for example can’t click links so if you put a link in the in the Instagram caption people can’t click in they get confused so usually I make a separate ad for Facebook and Instagram and by the way if you don’t test between them without doing it separately Facebook will automatically choose one that’s gonna select for example it might spend five dollars and just start running all you guys to Facebook because in the five dollars it reformed better but it might have just been is that it randomly performed better you don’t know for sure so that’s why I usually create separate ads for Facebook and Instagram so what does choose we’re gonna only run this out on Facebook for now so and by the way like Facebook feed is usually the most common one people will do and what commonly performs the best but you guys can take more take more time for looking the information on these these are just different places that they show up and like as you can see each one shows you an example what it looks like so connected to Wi-Fi you can do specific mobile mobile devices I usually don’t do these if you’re wanting to do some people for e-commerce recommend connected to Wi-Fi because people are more likely to be sitting down in their home and stuff like that but that’s just an idea budget obviously that’s where you set the budget pretty simple you can set a start and end date if you need to good strategy I usually don’t mess with this stuff this is just a really complicated step I don’t even I didn’t personally never use this because usually Facebook does a better job than you personally then you can because it has so much learning behind it that you couldn’t even match it and at this point this is when we’re going to create our ad so we’re gonna put a video since we’re gonna do we want to do a video in this case I’m not gonna put a video because we’re just showing this for example purposes but let’s copy and paste this ad copy here so we wrote our ad copy out and we put it in here you can use and obviously I’m not going to show up cuz when I’m a video so let’s just change the image for now so you guys can see what it looks like we’ll just put this random image that already popped up in here but headline so we got our headline and this is just things that you guys will have to personally write and just take your time with this like it’s something that takes a lot of time and you’re just gonna have to be patient with it and take the time to work on this taking the time to write it out and make it effective make it fit your business as you can tell in this video we showed you a couple examples you can do research about your industry and see what kind of ads people are running just searching Google Facebook guys her real estate this blah blah blah blah blah but keep in mind if you’re searching for stuff on Google you got to keep in mind most of the ads you’re gonna see aren’t gonna actually be that good even though they might seem good because most of the time people don’t post ads that are really good on face on the internet that often so that’s just an exam but um as you can see my emojis went away so if you guys want to mode you can install a Chrome extension or just search like whatever emoji like right arrow emoji but my my I copy supposed to look like this but the emojis didn’t carry over so I’d have to retype them in but I’m not going to do that now and also I’m missing like the the enter so I’m gonna make it easier to read blah blah blah but you guys get the idea for writing the ad copy I went that over with you if you want to get like templates on this you can search online but I kind of give you the template already for the most part usually right I mean I walked you through how to create the ad copy so you got a little bit of an idea there’s lots of different ways it can doesn’t have to be this long it can be shorter it can be like this long it can be even longer than this I’ve written all kinds of stuff the main thing you have to do is just test and practice guys that’s all you really need to do that’s how you get good at this look at real-life examples search on Google see what kind of ads people are running I’m get feedback in facebook groups and I have a Facebook group I’ll tell you but you can change the call-to-action here the newsfeed link description shows up under here and obviously so one thing I want to mention you always want to I typically always preview my ads on mobile before I actually run them so I preview my ad because even though it shows like this I’m on here where the see more button is if you’re trying to make like for example I talked about having the call-to-action above the see more button you need to check it and send a notification to Facebook and it’ll pop up on your phone and you can look at the ad on your phone and check it on there because this isn’t actually 100% accurate what you see on your phone is more accurate and you can see what it looks like on a desktop everything so this is how you preview your ad and you can share it with other people once you publish it but just not all the options are there right now because it’s not published yet and as you can see you don’t really need any of this info but this you will want to have on for most of your ads so I was just turning this on for lead gen ads you don’t really necessarily have to have it on but usually you want to turn this on and choose whatever pixel that it matches up to and from the next part if you’re doing a lead form this is the Facebook built-in landing page which is probably the easiest way for you to set up your ads if you’re just to be rather than going through the process of setting up a landing page because that’s a whole nother skill set so we’re gonna start do a new form and you guys you can see here you usually want to go in here and set the settings to open I don’t know why they have this setting automatically but do that and we’re gonna get rid of this intro you can have an intro you can put like bullet points here some benefits that they’re getting it’s up to you I usually just keep it really simple and just put what I’m doing and I and I want their team I want their name email and phone I click those options you can put them what are their whatever the options you want and then I say reserve your 7 day free pass and that’s it and they pretty much press submit that’s what’s gonna so this gonna pop up whenever they click on your ad even if they have them if they click on the video your Facebook actually plays your video above this section same thing if you have a landing page if somebody clicks on your video this actually pops up below the video so it’s kind of cool how it works but you have to have a privacy policy to create this so there’s links ah if you don’t have a privacy policy you have to put this on a website or on a clickfunnels page just something and put a link here they should require you have a privacy policy you can just copy and paste a privacy policy off the internet just replace the words with your own business name and this is where you’d put like the upsell I’d be like thanks but wait call now and you’ll call now to schedule a tour and you’ll also receive so the reason we’re doing an upsell here and getting them a schedule a tour on their own is so we have to do less work following up with them because if they schedule a tour and calling their own it’s gonna be easier on us you’ll also receive I free body composition test or something whatever you want to call it and then you can change whatever this button says call so we’re going to want to change this to call now call now put your phone number simple as that finish change the name of the lead form boom you’re good to go that’s how you set it all up and that’s how you create a Facebook ad from complete scratch now let me change the objective real quickly to conversion to show you the difference because there are different options in each so I just want to walk you through one more example I’m not gonna go it’s not gonna go completely I’m just going to show you the stuff that’s different but if you’re going for conversion you have to have a lead setup just like I showed you up you have to have your pixels set up if you decide to use conversion which I highly recommend like you should be using this is if you use the landing page or you’re selling something on a ecommerce website you want to optimize for now ecommerce like I could go into a whole another story obviously there’s so many more things I can go into it’s so difficult to go into everything that’s possible its face for guys it’s insane takes like months of time to get become an expert but um I’m doing my best to do this as fast possible like you were still basically an expert after watching this you’re gonna no more than 99% of people that are running Facebook guys right now just by watching this video alone trust me you’d be surprised what kind of Facebook ads people will run and how many mistakes people make it’s it’s insane so obviously you want to name your campaigns I’m gonna skip over that though so let’s say we want to go for leads now there’s some tricks to this to e-commerce that I’m not going to talk about but we’re good let’s say where we want to go for leads Facebook is gonna optimize for people that are going to become leads we do are it’s everything in the targeting is the same so I’m not going to skip that now this part I always changed on one day click if we’re doing conversion and I continue so that’s the only differences so far those two differences and as you’ll notice in the lead generation campaigns you can’t use the existing post unfortunately they don’t have that feature yet so you can heat you can do this in conversion so you could that’s where you can plug in that URL I showed you how to get but here’s how you create everything everything is the exact same so far get the image there’s slightly different options as far as the calls to action and stuff like that but obviously you want to make sure this pixel is on that’s one of the most pointings I think by conversion yeah you can even select the option in conversion so that’s how you set up conversion ad that’s the slight differences there’s gonna be slight differences in all of these but I’m not going to go all through all of them today you can check them out on your own but those are the most two common ones that I use so that’s why I figured I’d go over those so that covers this section of this video the next part is how to split test now we’re almost to the end guys were finally ocn this is like the really advanced stuff now but here’s how you split test so this is the correct way to split test like I said you want to split test at the ad set level is where you’re gonna duplicate your stuff now I could go explain exactly why you split test the ad set level but the reason you don’t split tests at the ad level is because Facebook will automatically choose within like the first five dollars which of these ads it’s gonna send most of the traffic to and it’s not gonna do a proper split test and you’re not gonna properly be able to tell which one actually performs because Facebook’s choosing the data off such a small set of data that it’s not gonna make sense that it’s not going to accurately choose which one is actually better so you split test the ad set level how do you do that what does that look like so you click on so once you’ve created your ad it’s going to show up in here after you put click the publish button it’s gonna show up in here and there’s gonna be one of the ads show up here and you’re going to press this duplicate button once you’re in the ad set sex section and then you’re going to do original campaign most of the time unless you want one of the other options and from here it’s going to pop up the screen and we’re going to want to change the name to whatever we’re making different on this one to see it like for testing between what audience works better this time then we’re going to test the audience and we are going to put the different audience in here and then we’re going to publish it you’re probably going to change the ad set the ad name to so you can tell the difference there in case you check the data here later but some that’s how you split tests that’s simple all you do is duplicate and you change whatever you need to change change the name so you can tell the difference that’s it so here’s an example of what uses split test in case you’re wondering you should split tests or you can split test now it’s gonna be up to your personal discretion which one of these you think is most important to split test I’ll tell you right now the most common ones that I split test out the targeting and number one is targeting definitely and probably not really the offer targeting is the number one for me by far but for you guys as beginners you’re probably gonna what test like as many of these as possible the more rigorous you can test the more you’re gonna learn and the more you’re gonna figure out so after you’re doing this for a couple months on your business you’re gonna really start to figure out a narrow down like you guys can only imagine that there’s so many split tests and variations of your ads you’re gonna really start to narrow down what’s working for your business and really be able to get the cost per lead as low as possible so here’s how you plan out a proper split test so I usually if you want to plan out a really proper one you want to go fancy on this and do a really in-depth split testing I usually now I don’t do this that often cuz I have experience with this I can just do it off the cuff but if you guys are like newer to this this is how I’d set up your split testing so you decide what factors you want to test between let’s say you want to test the offer you had a test the creative and you want to test different targeting’s then from there I built this out in an Excel spreadsheet you can add more of these columns if you want or less columns depending on how many different things you want to test between and I basically put the names of all the stuff that I want so this was just an example of one of my clients that I built this out for we have like retargeting campaigns that we have different creatives for different offers for different targeting for it’s all kinds of stuff so you guys can pause the screen here and take a look at what this looks like but that’s just a quick overview if you want to set this up and then from there after you’ve made this excel sheet you’ll be able to understand better when you’re creating your campaigns what exactly you’re trying to accomplish so how do you choose a winning ad and scale or aka how do you read the data that you’re actually getting because obviously that’s important we’re gonna go over this first and then we’re gonna hit the last part how do you read the data how do you tell if your ad is performing good obviously you know if you’re as performing good by how much you’re paying per lead which you already should have figured out by wish I showed you but some so how do we read the data obviously in this case what I care most about is our cost per lead so I’m getting people signed up for a webinar and that basically stoves I’m a program at the end so I’m gonna want to look at a my most to Moores important things are probably gonna be the leads and then after the webinar is done I can actually like this is how crazy Facebook is if you set everything up correctly I can even see which ad people bought my product from after the webinar it’s insane so check this out I can see which people purchased which ads people came from so as you can tell most people like it that bought it where people that already knew about me which makes sense right because they’re more likely to do it but there was two or three there’s two or three people that well two people that bought that didn’t even know about me I don’t know that for 100% sure but since then the other audiences they may not have known about me already and they still bought so that’s how I can see even what ad these came from but usually depending on what your objective is your cost per lead is gonna be the most important so that’s one thing you’re gonna look at the most common things just so you know that this is the number one thing so obviously if this cost per lead is lower than this one I know this audience performed better than this one that’s usually the best bet but obviously if it’s too soon to tell it could be randomness that making that’s making the difference so you need to make sure that you spent the decent amount of money before you decide which one’s actually performing better so that one’s just not better by complete random chance so you guys by the way if you’re if you’re wondering how much money should I spend before I turn my ad off I usually recommend figure out how much you’re willing to pay per lead let’s say it’s ten dollars I would usually spend three times that to see if my ad is working in case it’s just a bad in case they needs time to optimize or it’s just bad luck so if my my goal is to get a ten dollar lead I’m gonna spend thirty dollars to see if my ad works or not and another way you can do this it if I’m going for a ten dollar lead it’s obviously some people are gonna click my ad they are so you don’t have to necessarily spend thirty dollars but I’m gonna see that some if if I spend ten dollars and nobody clicks my ad I’m probably gonna still turn it off because that means people aren’t even interested all so you can break it down even further if you want to spend less and save more money that way but that’s just some ideas most common things that I look at is link clicks and cost per link click so I’m gonna pull up cost per link click that’s something that I’m most commonly used just like I was talking about before Facebook shows you information on everything so if you have any questions about stuff I’m not gonna go over every single thing so just take so long but as you can see some of these got cheaper like link clicks than others and some got lower cost per leads than others but the thing that I care about most in this case is the cost per lead so that’s the number one thing that I’m gonna care about and that’s cost per lead is gonna be the number one thing you bought most of you guys are going to want to look at as well that’s the biggest thing that I used to compare one more thing that I look at occasionally is relevant score and you can only see this in the ad level so I’m gonna unclick this and relevance score basically means as you can see here rating from 1 to 10 that estimate is how well your target audience who’s just responding to your ad so what this means is if you have a bad one let’s say it’s like one or two then you have one of two problems either your ad is not engaging at all or your audience is not resonating with your ad your targeting is bad so it’s one of those two problems so yeah that’s how pretty much how you analyze the data of your ads that’s just a quick way of doing it and the most important ways so let me real quickly show you how to set up retargeting ads because this is extremely powerful let me show you my little system that I implement for all of my businesses that I work with so this is like my signature funnel and this is one of the most powerful things I’ve ever setup in my life and don’t let this confuse you it’ll make more sense but let’s say we’re split testing between in two different ads you can have more than this this is just a visual representation and we’re sending them let’s say we’re doing that 7-day offer and we’re testing between the two different audience so we get audiences so we have this ad one this ad 2 or we use a different video for one of these blah blah blah doesn’t matter you’re gonna be different in any way from there we send people to the lead form to opt in for the seven-day free pass and then from there if they do it they get sent to a thank you page well what happens if they don’t do it if they don’t do it or even if they do do it we can still send people to this process if they if they obviously show some some level of interest in our business like they watch the video or they visited the landing page because we as I showed you can target those people through custom targeting and custom audiences we can therefore we target these people with multiple advertisements so they’ve shown some level of interest but maybe they’re just not quite sold yet on this on this Jim what are we gonna do we’re gonna show we’re gonna have more ads maybe let’s maybe we’re gonna record three more videos in one of these videos is going to be member testimonials one of these videos is going to be giving a tour of the Jim one of these videos it’s going to be as far as just like some kind of bodybuilding tip people will want to hear about or something like that now we’re building a rapport automatically with these people that I’ve already shown interest and we’re gonna send them back to this lead forum every single time so as you can tell this is a really powerful process because we’re building rapport automatically with these people by making them see our ads every single day not every single day per se but making them see our ads multiple times because not everybody or even a majority of people aren’t gonna put in their information the first time because maybe they don’t know you yet they don’t feel comfortable with you yet but what these ads are gonna allow you to do is get them to feel comfortable with you and that’s why retargeting is so powerful and this is one of the most important things you can set up so this is gonna take like one second to show you guys but how do you set up a retargeting act I usually I do a campaign like this and let’s say we’re doing the lead gen again and I’m gonna do lead gen retargeting is our objective you’re targeting seven day pass alright so really the only thing we’re gonna do is that’s gonna be different is we’re gonna put in a custom audience here and we’re gonna obviously put a make a different ad make a new one that’s different you don’t want to be the same ad just going to the same people and over and over again cuz they’re just gonna skip passes and the same thing they’ve already seen ten times you’re gonna do custom audience and you’re gonna choose you can put multiple in here even you can you’re gonna Pete let me just choose one after I’ve already that I’ve already made I’m gonna maybe do people that were that visited my sales page people that are on my email list people that are people that watch my videos anything that you want you can put in here and now I’m gonna run as to all these people that are already familiar with my business and I’ve already seen my business before that’s why this is really powerful and you can turn this is how you can really turn a cold lead into a warm one automatically without you with the Facebook ad doing the work 24/7 while you’re not doing anything you just record a video where you made an ad and you have a set up a system that works so guys this is nearly the end of the video so after you implement this and you test them if your ads don’t work I want you to watch this video my one of my videos that I made in the past on how to fix your Facebook ads it’s called like how to create face for guys that work in 2018 I’ll probably put a link up here in the top right so if you have problems with your ads that will tell you how to diagnose exactly what’s wrong with your ad so at this point we’re pretty much done and I just want to show you guys what like your next best bet is doing so most likely you’re one of the following if you wash the load of this video you’re either a business owner your social media marketer your affiliate marketer your ecommerce – I’m going to owner or you’re an influencer or selling info products if you are in one of these what should you do next I have a couple different offers for you guys in case they would benefit you like I want you to know right now the point of this video is not purpose of this video is not to sell you hopefully I provided wood provided you with an immense amount of value one of the major reasons I made this is obviously I’m gonna make it for the money but other than that like this is something that I had a wish I had had when I first started with Facebook Ads so that’s why another reason why I’m making this and why I think it’ll be beneficial to you guys but if you’re a business owner and you’ve gotten to this point and you’re wondering if you’d you would rather just save yourself the time at this point have an expert who’s already spent hundreds of thousands of dollars do this for you and do it right from the beginning I’m gonna have a link in the description where you can book an appointment with me and have it like fill out a little application we can book an appointment together and see if it’ll be a good fit but I want to give a disclaimer like don’t make an appointment if you like I just want to make sure to make it clear that this is not gonna be something that cheap it’s gonna be fairly not really expensive like it’s an investment but it’s gonna run you anywhere from $1,500 to $10,000 plus depending on the expected process and scope of worked in Valle but I’m not I want you to know I’m not gonna take you on if I’m not 100% sure I can provide you with a great return because I don’t even have time to work with every business I only have time to work with the ones that are gonna be easiest for me to bring results for hopefully that makes sense so if you are interested in that and having just somebody that’s an expert run the ads for you somebody that already has experience so you don’t have to spend all the time and all the money figuring out on your own you can apply it scheduled for apply and schedule a call to work with me and my team using the link and link in the description and this video still would have benefited you because you’ll be able to then understand more about what we do or and we can also like work together more improved but if you decide to do it yourself that’s perfectly fine too like I don’t mind me the way this is just an offer out there for the people out of my benefit or benefit from it but just to give you an idea like please don’t only apply if here the following things the reason I asked this cuz I don’t want to waste your time obviously don’t want to waste my own but I don’t want to waste your time either so make sure you’re a high quality service and you have to have raving not just good reviews because it’s gonna make it way easier to sell on Facebook you must have a strong ability to close leads like it’s better if you have sales experience because you’re gonna be getting leads it’s not gonna be like referrals where people just come in the door now some people will once we set up this retargeting system but it’s gonna you’re gonna make a lot more money if you’ve have strong ability to close leads and I even have sales scripts and stuff like that too but I just want to make that clear forward thinking long term entrepreneurs like you just were people that realize that this is gonna be investment and it’s gonna be is something that’s building for the future people that are willing to do steps on the cutting edge but I don’t really worry about that one because I assume if you watch this video on Facebook as your priority that kind of person and growth mindset people that are actually looking to grow not some people want to just rely on for afros and that’s perfectly fine but obviously if you guys are watching this video to like this one doesn’t really apply but this is just a quick outline or if you get other people to watch that but for my social media marketers and the other people that are watching this video through my social media marketer specifically and you’re trying to learn Facebook Ads how to run Facebook Ads for businesses I want you to know that one option you have is watching other videos on this channel like there’s the videos on this channel are extremely valuable and same goes for business owners out there and you can put this together and you can get your first client and honestly like if you don’t learn from somebody you’re probably gonna lose thousands because you couldn’t provide results that’s exactly what happened to me I lost quite a few clients at the beginning when I failed with Facebook advertising but I created this program it’s called Facebook Ads agency Academy I’m gonna put a link to that in the description as well and like I said guys I don’t want you to feel sold to this is only for the people that like want this so if you don’t want to be sold to you can just skip out of this video like there’s nobody asking you to stay but option number two is saving yourself the time and headache and getting your first thousand dollars per month client this month and get your clients results and get me as your mentor the reason I made this program is to help the people that I can’t tell you guys how rewarding it is one if your business donor help a business blow up just like I did for that gym that I showed you at the beginning and some of my other clients like nothing feels better than to help a business so much to change their life and just like it nothing feels better to me than helping somebody that was my past self trying to become in do social media marketing helping them succeed it feels so good to me and I might as well since I’ve already went through all the pain and suffering and the failures I might as well pass that on to you so if you’re interested in that program at all I’ll have a link down in the description it’s called six-figure Facebook ads agency Academy and you can get more information on the core sales page there but I will I will try if I have this later on to put a link to a free training that even goes further on this that’s specifically for social media marketers that you would probably benefit from so if I have that training I’ll put it link if there’s not the training link yet you can come back probably a month later and I’ll be there just a couple more things that I have for you guys if you would benefit from it if you’re in the fitness or the real estate niche I do have some as urdhva proven to work for these and if you would like to just steal my exact ads that are already proven to work that I’ve done and created after thousands of dollars spent and hundreds of hours doing split tests over and over and over again like this is like the hundredth iteration of ads that have been proven to work it’s insane if you’d rather just skip to the end and get my ads that are you proven to work this is for you but obviously it is a decent investment if you decide to do this I’ll put a link to this down the description below I offer pre-made ad copy targeting and templates that you can quite literally copy and paste to get results with but I want to make this clear these one the next part I’m not clear but these premium have been thoroughly tested tested and proven to work but I want you to know this is this this program is mainly designed for people who are already understand 50 guys and I’ve run them previously this is not for beginners now you might be an expert after this video and but I would still recommend you run some ads on your own first so you can understand it and then you can maybe try this program but you shouldn’t get into this program expecting your ads just to work instantly because it sometimes like every single it’s got things gonna work differently for every area so you should have a little bit of experience and know how to test between different things before you necessarily jump into this but you should have that ability you might just need a little bit of practice first doing it on your own and then you can jump into this I might have like an application linked to this or something below to make sure you’re qualified to get into it it does have a money-back guarantee if it doesn’t provide you results and also I just want to mention real quick these ads are exclusive access for every five people that purchase I raise the price by $250 or more because I don’t want them to become overused or washed out like that that would do an injustice to the people that ever already bought it so every five people I raise the price by $250 so like next time if you if you look at it today and you look at it another time I just want to warn you that the price might be higher so you don’t get confused if you look at it again later and so lastly for my EECOM store owner is affiliate marketers online entrepreneurs if you want help you can watch my other videos and you can leave a comment below this video with your current situation this applies to anyone I’ll see who I can recommend you to for the best help I have lots of other online entrepreneurs like for example for affiliate marketing know people that I’ve done amazing in that industry that you can learn from same thing with EECOM I can I can give you guys the best people to look at and obviously I’m not a super expert in I pretty much know how to do everything but I’m not I don’t have like tons of results in these industries now getting mentorship is the Peppa’s the fastest route to success obviously you guys probably didn’t know this and invest in yourself is I can’t tell you guys enough if you’re watching this right now you probably want to invest in yourself but I can’t tell you how much investing into self I mean people it’s kind of funny to me that people will invest into college not knowing what they’re going to get out of it there’s no guarantee behind it but people won’t invest in the online training program stuff like that but you guys want you once you actually test it out maybe test it out with a small thing but this is not even me trying to sell you but I want you to know like getting mentorship is the fastest route to success you might as well learn from other people’s mistakes rather than trying to learn all on your own like it’s just gonna be way faster and I even though I made a lot of mistakes I still took programs by the way I took programs at the beginning of my journey and that still saved me time even myself took programs so it’s not just me being a hypocrite I want you to know that for so what 10 this video I want to give you a little bit motivation to get get your face for God’s going but I want to ask you which person are you gonna be are you gonna be person number one 95% of you who watched this whole video you spelt so you felt smarter but you’re never going to do anything with it whether you’re not going to take advantage of the things that I’ve offered you or more importantly you’re not going to try the Facebook ads and just start getting them done today you’re gonna put it off or you’re gonna be person number two the 5% of you that are actually going to take action on this opportunity you’ve been given and actually changed your life you’re gonna do this today you’re gonna start you’re gonna set up your Facebook ad campaigns today that’s just my little bit of motivation so take action what you learned in this video I actually take the time to practice your Facebook as I get in there today and start making them you’ve learned everything or at least start writing out that template that sheet that I gave you and fill that out and tomorrow you can plug that into the Facebook Ads manager so guys to leave this video office if this video helped help to you if you’d like more videos like this in the future please subscribe and you can turn on the notifications as well because sometimes you won’t see my videos if you don’t turn on the notifications and I do a lot of amazing Facebook ads videos as you guys can see that are like really advanced strategies that I don’t haven’t seen anyone else share with people online especially for free just like I did in this video so if you want to see more stuff like this please hit the subscribe we right below this video leave a like on this video so that you can rewatch it later if you need to and go to your liked videos check out some of my previous videos so you can get the value out of that join the paid ads in $2 Facebook group that’s a Facebook group I own and you can go in there and you can make your Facebook ads and you can post your screenshot of your ad in there and get the help of hundreds of people in myself now it’s hard for me to answer everybody’s stuff because there’s so many in there but um you’re gonna get the help of people that are going to personally review your ads and can get the post your ads up in there and you can get constructive criticism on how to improve and that’s the one of the best ways you possibly can improve and then lastly after you’ve done all of those four you can decide whether or not paid mentorship is right for you or working with my business is right for you not so with that said hope this video benefited you so much and even if you don’t decide to go with any of my paid programs or anything like that doesn’t bother me I’m perfectly fine just giving you help but other than that hope you enjoyed the video and hope to see you guys in the next one today’s my day

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